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Logo - BrandZ

BrandZ: Martin Guerrieria
Public relations: Lucy Edgar

BrandZ Top 50 - Most Valuable Latin American Brands 2017

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The winds of global uncertainty have been buffeting economies, consumers and brands right across Latin America in the past year.

Economic growth has continued to be sluggish; the result of depressed oil prices, currency fluctuation and lackluster demand in some of LatAm countries’ key export markets. Major political changes in several markets have created uncertainty that has proved less than conducive to government and business investment. And, with inflation running as high as 30 percent at times, consumer confidence and household budgets have taken a bit of a battering.

These are indeed challenging times, yet they also present brands with unique opportunities to build strong, meaningful relationships with consumers.

In this report, we draw on nearly a century of WPP company expertise in LatAm, working with some of the most valuable and iconic brands in the region. We couple that with more than a decade of BrandZ™ global brand valuation research, which has tracked over 100,000 brands in 50 markets to identify the key drivers – local and global – of long-term growth in brand value.

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Methodology and valuation by Kantar Millward Brown - WPP

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