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Logo - BrandZ

BrandZ: Martin Guerrieria
Public relations: Lucy Edgar

Welcome to the 2012 BrandZ Top 100. This year has seen the combined value of all brands in the Top 100 ranking rise by 64% since its launch in 2006 and up 17% since 2010; it is now worth a staggering $2.4 trillion.

This is the seventh annual edition of a report that's become the
definitive source for understanding brand value,
and the strategies that help build and sustain
it, across numerous product categories.

Download the full rankings/analysis:

About BrandZ
Brand Measurements:65,000+
Research Methodology:Quantitative
Frequency of Updates:Annual
Covered Countries:40+ countries
Americas: Argentina, Brazil, Canada, Chile, Colombia, Mexico, USA
Asia: China, Hong Kong, Indonesia, India, Japan, Malaysia, Taiwan, Thailand, Vietnam, Israel, Saudi Arabia, South Korea
Europe: Belgium, Czech Republic, France, Greece, Hungary, Ireland, Italy, Norway, Poland, Russia, Sweden, Switzerland, Denmark, Germany, Netherlands, Spain, Turkey, UK
Rest of world: Australia, South Africa, Ghana, Kenya

A diagnostic and predictive tool, BrandZ facilitates fresh ways to maximise the rate of return on brand investments.

BrandZ evaluates brand strength among category users. By asking consumers to compare brands within a specific competitive frame, BrandZ can determine market dynamics based on the way consumers shop the category.

Data with meaning - Validated against sales

BrandZ metrics are validated against actual in-market performance and give a rigorous assessment of the value of the relationship that consumers have with one brand compared to another.

This is complementary to Y&R's Brand Asset Valuator approach that looks across categories at the corporate brand level and deliberately does not measure the brand within its product category.

How BrandZ can be used
BrandZ study findings are extensively used for new business prospects and for existing clients for:
  • Brand health
  • Brand portfolio management
  • Brand positioning strategy confirmation and development
  • Brand progress and development
  • Competitor Analysis
  • 'Partner brand' potential
The study output can be tailored for key Group agencies so they have their unique look and feel to tie with their own particular services and philosophy (such as JWT 'Identifier' and 'eIQ', Ogilvy 'Loyalty Index'; MindShare '3D', etc).

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