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Logo - BrandZ

BrandZ: Martin Guerrieria
Public relations: Lucy Edgar

BrandZ Top 100 Most valuable global brands

Welcome to the 2011 BrandZ Top 100. This year has seen the combined value of all brands in the Top 100 ranking rise by 64% since its launch in 2006 and up 17% since 2010; it is now worth a staggering $2.4 trillion.

For the first time in four years, there is also a new number 1 and we also see the growing presence of brands from BRICs (Brazil, Russia, India and China), highlighting the expanding purchase power of people in these countries.


Download the full rankings/analysis:

Cristiana Pearson, Director, Millward Brown Optimor explains how the BrandZ ranking is created.
  BrandZ Mobile

iPhone/iPod application

Get the BrandZ Top 100 most valuable global brands data and a lot more on your smart phone. Our new mobile applications are available as a free download on most of today's popular devices from to and to devices.

To see if you're device is supported simply enter the following link into your mobile browser:

iPhone, iPad & Android Devices

Available from the (for Apple devices) & the (for Android devices), simply search for brandz.
(The size of the download is over 1MB so you will need to be connected to a WiFi network.)
Nokia & BlackBerry Devices

Compatible with popular Nokia and BlackBerry devices (list of supported devices). The application can be downloaded directly from your handset by simply entering the following link into your mobile browser:
(The size of the download is under 1MB, which will be charged at your network operator's rates. Please see your operator data plan for more information.)


About BrandZ

A diagnostic and predictive tool, BrandZ facilitates fresh ways to maximise the rate of return on brand investments.

BrandZ evaluates brand strength among category users. By asking consumers to compare brands within a specific competitive frame, BrandZ can determine market dynamics based on the way consumers shop the category.
User Base: 1,000,000+
Brand Measurements: 50,000+
Categories: 380+
Research Methodology: Quantitative
Frequency of Updates: Annual
Covered Countries: 31 countries
(Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, India, Ireland, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, Poland, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, USA)
Data with meaning - Validated against sales

BrandZ metrics are validated against actual in-market performance and give a rigorous assessment of the value of the relationship that consumers have with one brand compared to another.

This is complementary to Y&R's Brand Asset Valuator approach that looks across categories at the corporate brand level and deliberately does not measure the brand within its product category.

How BrandZ can be used
BrandZ study findings are extensively used for new business prospects and for existing clients for:
  • Brand health
  • Brand portfolio management
  • Brand positioning strategy confirmation and development
  • Brand progress and development
  • Competitor Analysis
  • 'Partner brand' potential
The study output can be tailored for key Group agencies so they have their unique look and feel to tie with their own particular services and philosophy (such as JWT 'Identifier' and 'eIQ', Ogilvy 'Loyalty Index'; MindShare '3D', etc).

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