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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer Paperback – 3 Apr 2012

4.7 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Kogan Page; 1 edition (3 April 2012)
  • Language: English
  • ISBN-10: 0749462736
  • ISBN-13: 978-0749462734
  • Product Dimensions: 15.2 x 1.4 x 22.9 cm
  • Average Customer Review: 4.7 out of 5 stars
  • Amazon Bestsellers Rank: 1,192,456 in Books ()
    • #447 in  > > >
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Product description

Review

"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." (Phil Lempert, Supermarket Guru and editor The Lempert Report)

"An insightful, comprehensive and well signposted piece of research that will aid the investment community's understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers." (James Amoroso, President, Consumer Analyst Group of Europe)

"Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have a done a terrific job." (Brian Sharoff, President of the Private Label Manufacturers Association (PLMA).)

"An incisive assessment of Walmart and its pivotal influence across global retail." (Siemon Scamell-Katz, Founder, TNS Magasin)

Book Description

Covers key topics, including positioning, logistics, store format innovation, private label, marketing, branding, pricing (EDLP), customer service, profit margins and globalisation

Offers lessons which can be applied to consumers and businesses around the world every day

Includes exclusive interviews with Walmart executives and Bill Simon, CEO of Walmart US

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TOP 100 REVIEWER
30 April 2012
Format: Paperback
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11 September 2012
Format: Paperback
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3 June 2012
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 4 reviews
One person found this helpful.
5.0 out of 5 starsa must read!
on 5 June 2012 - Published on Amazon.com
Format: Paperback|Verified Purchase
4 people found this helpful.
5.0 out of 5 starsHow and why Walmart International continues to be "the best positioned retailer in the world"
on 30 April 2012 - Published on Amazon.com
Format: Paperback
5.0 out of 5 starsFive Stars
on 19 September 2017 - Published on Amazon.com
4.0 out of 5 starsExperts' keen assessment of the world's biggest retailer
on 11 September 2012 - Published on Amazon.com
Format: Paperback

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