£11.90
A lower priced version of this book is available
Save £5.77 (23%) by choosing the Kindle Edition.
£6.13
Kindle price
£11.90
Hardcover price

Save <span class="a-color-price">£5.77 (23%)</span> by choosing the Kindle Edition. Read now with the free Kindle app
Available on iOS, Android, Mac & PC.
  • RRP: £24.99
  • You Save: £13.09 (52%)
FREE Delivery in the UK.
Only 6 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
TWITTER IS NOT A STRATEGY has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

TWITTER IS NOT A STRATEGY Hardcover – 11 Nov 2014

3.9 out of 5 stars 27 customer reviews

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Hardcover
£11.90
£1.40 £1.45
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Great Discounts
Shop the Books Outlet. Discover some great deals on top titles.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 268 pages
  • Publisher: St. Martin's Press (11 Nov. 2014)
  • Language: English
  • ISBN-10: 1137279303
  • ISBN-13: 978-1137279309
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Average Customer Review: 3.9 out of 5 stars
  • Amazon Bestsellers Rank: 440,059 in Books ()
    • #645 in  > > >
    • #724 in  > > >
    • #921 in  > > >
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to ?

Product description

Review

"Twitter Is Not a Strategy takes you back to basics... and back to ensuring you're actually creating a brand and noJanit just a lot of one-way propaganda." --Inc. Magazine's list of "11 Great Business Books to Read Right Now"

"A rallying cry for the advertising industry to refocus on actual brands." --Women's Wear Daily

"The Asia CEO of the J. Walter Thompson advertising agency, Doctoroff uses characteristic wit and decades of experience to take on the twin hypes of digital media and the China market and to offer insightful principles for successful customer engagement and integrated brand marketing." --Berlin School of Creative Leadership

"[A] thoughtful...business guide [with a] spot-on premise...and nuggets of fresh wisdom sprinkled throughout." --Publishers Weekly

"Facebook, Twitter and other social media have changed everything about marketing, but good branding requires more than "likes," tweets and cat GIFs, according to Tom Doctoroff, author of the highly anticipated upcoming title Twitter is Not a Strategy." --TheStreet.com's #1 Pick for "Best Business Books Coming Out This Week

"With insight and energy, Doctoroff...takes on the daunting task of explaining the Chinese character... This in-depth, lively précis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market." --Publishers Weekly on What Chinese Want

"A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom... A no-nonsense book by an enlightened capitalist." --Kirkus Reviews on What Chinese Want

"Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China...An essential read." --Library Journal on What Chinese Want

"Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers." --The Wall Street Journal on Billions

About the Author

Tom Doctoroff is Asia CEO for J. Walter Thompson, and the author of Billions and What Chinese Want . He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio, as well as Financial Times, Business Week, The Wall Street Journal, and The New York Times.


Customer reviews

Read reviews that mention

Top customer reviews

VINE VOICE
1 October 2014
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
4 people found this helpful
|Comment|Report abuse
TOP 500 REVIEWERVINE VOICE
5 October 2014
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
3 people found this helpful
|Comment|Report abuse
VINE VOICE
5 May 2016
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
TOP 500 REVIEWERVINE VOICE
22 November 2014
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
2 people found this helpful
|Comment|Report abuse
HALL OF FAMETOP 500 REVIEWERVINE VOICE
16 November 2014
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
One person found this helpful
|Comment|Report abuse

Would you like to see more reviews about this item?

Most recent customer reviews

Where's My Stuff?

Delivery and Returns

  • see our
  • ? (See our )

Need Help?