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The Luxury Market in India: Maharajas to Masses Hardcover – 27 Nov 2012

4.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 230 pages
  • Publisher: AIAA; 2012 edition (27 Nov. 2012)
  • Language: English
  • ISBN-10: 0230336728
  • ISBN-13: 978-0230336728
  • Product Dimensions: 14.5 x 2 x 22.5 cm
  • Average Customer Review: 4.0 out of 5 stars
  • Amazon Bestsellers Rank: 1,753,937 in Books ()
    • #482 in  > > >
    • #1603 in  > > >
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Product description

Review

"Successful luxury branding involves understanding how to position your provenance… their team of professional contributors eschew the simplistic one-size-fits-all global branding approaches of yesterday to describe the nuances of customer-centric segmentation necessary to delight the subcontinent's luxury demanding market."
Rohit Deshpande
Sebastian S. Kresge Professor of Marketing
Harvard Business School

"With a surging economy and such evolving mindsets, India has never been more ready for luxury than it is now. But with it comes challenges and their answers in unique strategies. This book addresses these very issues and demystifies the Indian luxury story impressively." –
JJ Valaya
Managing Director
Valaya Luxury Holdings P. Limited

"Fascinating reading. Well-researched... It is full of unique insight and extensive source material for anyone interested in truly understanding contemporary India, its high-end consumers and their relation to luxury."
Claus Lindorff, Founder & Managing Director, BETC Luxe, Euro RSCG Worldwide

"A well grounded and fascinating journey into the key challenges posed by the Indian luxury market, from consumer segmentation to retailing and communication."
Stefania Saviolo
Professor of Fashion & Luxury Management
Bocconi University, Milan, Italy



Book Description

Luxury marketing strategies on how to succeed in India

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on 23 December 2012
Format: Hardcover
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5.0 out of 5 starsInsightful Read
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5.0 out of 5 starsDecode India
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5.0 out of 5 starsGreat book!
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5.0 out of 5 starsExcellent: Thought-provoking and insightful
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5.0 out of 5 starsFASCINATING AND CAPTIVATING
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Format: Hardcover
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