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The Future of Men Paperback – 21 Jul 2014

3.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 256 pages
  • Publisher: Palgrave Macmillan; New edition edition (21 July 2014)
  • Language: English
  • ISBN-10: 1403971854
  • ISBN-13: 978-1403971852
  • Product Dimensions: 15.2 x 1.4 x 22.9 cm
  • Average Customer Review: 3.0 out of 5 stars
  • Amazon Bestsellers Rank: 4,384,958 in Books ()
    • #2748 in  > > >
    • #14078 in  > > >
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Product description

Review

'The book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.' - Publishers Weekly
Reviews for the hardback edition:

'We are at the end of the male market as we knew it. In this brilliant new book, major trends - critical for businesses marketing to men - are revealed. A new vision of what it means to be male is exposed.' - Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate

'There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man.' - Lothar Reiff, Creative Director, Hugo Boss

'There's more to men these days than NASCAR Dads and Metrosexuals. In The Future of Men, Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of Eveolution and the upcoming In Culture

From the Inside Flap

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate

"There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss

Praise for Next
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly

--This text refers to an out of print or unavailable edition of this title.

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TOP 500 REVIEWERon 22 February 2007
Format: Hardcover
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Amazon.com: 3.2 out of 5 stars 11 reviews
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3.0 out of 5 starsEasy read on the status of modern men
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10 people found this helpful.
1.0 out of 5 starsPointless
on 17 October 2005 - Published on Amazon.com
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