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The Future of Men Paperback – 21 Jul 2014

3.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 256 pages
  • Publisher: Palgrave Macmillan; New edition edition (21 July 2014)
  • Language: English
  • ISBN-10: 1403971854
  • ISBN-13: 978-1403971852
  • Product Dimensions: 15.2 x 1.4 x 22.9 cm
  • Average Customer Review: 3.0 out of 5 stars
  • Amazon Bestsellers Rank: 5,309,058 in Books ()
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Product description

Review

'The book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.' - Publishers Weekly
Reviews for the hardback edition:

'We are at the end of the male market as we knew it. In this brilliant new book, major trends - critical for businesses marketing to men - are revealed. A new vision of what it means to be male is exposed.' - Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate

'There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man.' - Lothar Reiff, Creative Director, Hugo Boss

'There's more to men these days than NASCAR Dads and Metrosexuals. In The Future of Men, Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of Eveolution and the upcoming In Culture

Synopsis

This is a revealing exploration of a market in flux. "The Future of Men" looks at the important forces shaping men's present-day and future lives and draws conclusions as to how recent and current shifts are likely to influence men's behaviours and attitudes in this new century. The authors show that the new definition of male is a result of complex social, biological, and economic influences. Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders, societal expectations, and their own freedom to test products and roles that were traditionally defined as feminine. What this means for business and culture is nothing short of a gigantic gender tidal wave; marketers, advertisers and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping this critical population if they are to stay in the game.

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22 February 2007
Format: Hardcover
One person found this helpful
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Amazon.com: 3.2 out of 5 stars 11 reviews
don
4.0 out of 5 starsFour Stars
8 May 2016 - Published on Amazon.com
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Rolf Dobelli
3.0 out of 5 starsEasy read on the status of modern men
22 February 2007 - Published on Amazon.com
Format: Hardcover
One person found this helpful.
D. A. Krolak
1.0 out of 5 starsFuture of Men looks bleak, indeed.
7 January 2007 - Published on Amazon.com
One person found this helpful.
Jonah
2.0 out of 5 starsSkirts the Issues
29 November 2005 - Published on Amazon.com
Format: Hardcover
15 people found this helpful.
Vanessa Clark
1.0 out of 5 starsPointless
17 October 2005 - Published on Amazon.com
Format: Hardcover
10 people found this helpful.