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The 10 Principles of Open Business: Building Success in Today's Open Economy Hardcover – 27 Jan 2014

4.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 248 pages
  • Publisher: Palgrave Macmillan; 2014 edition (27 Jan. 2014)
  • Language: English
  • ISBN-10: 1137347031
  • ISBN-13: 978-1137347039
  • Product Dimensions: 14.5 x 2.5 x 21.3 cm
  • Average Customer Review: 4.5 out of 5 stars
  • Amazon Bestsellers Rank: 1,201,347 in Books ()
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Review

"The concept of an open business isn't a fad, it's a long-term business philosophy to connect with connected customers and employees and ultimately survive Digital Darwinism," - Brian Solis, author of What's the Future of Business (WTF)

"With giants such as Tesco getting involved you'd be mad not to take the ideas in this book seriously," - Euan Semple, author of Organizations Don't Tweet, People Do

"This book is an exciting rallying cry for the future business: One that is a productive collaboration between customers and the businesses who seek to earn their loyalty. Many of us are on that road already, I would urge you to read and act." - Matt Atkinson, Chief Marketing Officer, Tesco PLC

"David Cushman has laid out quite clearly and succinctly what could make your company great. The challenge is that you have to take action." - Chris Brogan, CEO of Human Business Works, author of Trust Agents and publisher of Owner Magazine.

Book Description

Understand what it means to be a truly Open Business, from networks, innovation to financing

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21 December 2014
Format: Hardcover
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19 March 2014
Format: Hardcover|Verified Purchase
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