£8.95
FREE UK Delivery on book orders dispatched by Amazon over £10.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Sponsorship's Holy Grail:... has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals Paperback – 8 Apr 2005


See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
£8.95
£4.73 £13.76
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale from 99p. Learn more

Product details

  • Paperback: 116 pages
  • Publisher: iUniverse (8 April 2005)
  • Language: English
  • ISBN-10: 0595348122
  • ISBN-13: 978-0595348121
  • Product Dimensions: 15.2 x 0.7 x 22.9 cm
  • Average Customer Review:
  • Amazon Bestsellers Rank: 6,807,249 in Books ()
    • #933 in  > > >
    • #2998 in  > > >
    • #20444 in  > > >
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to ?

Product description

Synopsis

Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results. Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship's Holy Grail puts the prospective sponsor in an unprecedented position of strength. Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands.

After reading Sponsorship's Holy Grail, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.

About the Author

Raymond Bednar is CEO of PRISM in North America, sponsorship arm of WPP Group. A graduate of the United States Military Academy at West Point and Harvard Business School, Bednar blends pragmatic business leadership learned while an executive with GE and Brown-Forman with extensive experience in the marketing application of Six Sigma.


Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 3.7 out of 5 stars 3 reviews
Bruce L. McLaughlan
5.0 out of 5 starsSponsorship marketing demystified
14 May 2007 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Jubbah K
5.0 out of 5 starsGreat book for sponsorship professionals!
1 August 2013 - Published on Amazon.com
Verified Purchase
Amazon Customer
1.0 out of 5 starsSave Your Money
31 January 2007 - Published on Amazon.com
2 people found this helpful.