Have one to sell?
Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals Paperback – 8 Apr 2005
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to ?
About the Author
Raymond Bednar is CEO of PRISM in North America, sponsorship arm of WPP Group. A graduate of the United States Military Academy at West Point and Harvard Business School, Bednar blends pragmatic business leadership learned while an executive with GE and Brown-Forman with extensive experience in the marketing application of Six Sigma.
There are no customer reviews yet.
|5 star (0%)|
|4 star (0%)|
|3 star (0%)|
|2 star (0%)|
|1 star (0%)|
Most helpful customer reviews on Amazon.com
Amazon.com: 3 reviews
Bruce L. McLaughlan
Sponsorship marketing demystified
14 May 2007 - Published on Amazon.com
One person found this helpful.
This book takes the guesswork out of sponsorship marketing by applying the proven principles of Six Sigma in a marketing context. While it doesn't provide a fill-in-the-blanks solution, it does give enough guidance to allow sharp marketing professionals to build a process to measure and more importantly improve their results.
Great book for sponsorship professionals!
1 August 2013 - Published on Amazon.com
A new perspective on how to link enterprise priorities and goals with sponsorship activation. Helps build event marketing strategy based on concrete goals. Great read!
Save Your Money
31 January 2007 - Published on Amazon.com
2 people found this helpful.
Very poorly written book - does not have any depth or new/innovative thinking. I was hoping there would be some tangible, actionable thinking here - there was not. And also surprisingly thin. Very disappointing.