‘Through indepth observation, expert interviews and unique market data… describes the new “value–driven economy” and what it means for business.’ (Ethical Corporation, September 2010).
Spend Shift offers 10 “take–aways spelling out the traits of the new America... It′s a handy list for marketers and business managers” – The Wall Street Journal
“A timely look at how the economic malaise has affected how and what consumers buy” – The Washington Post
“Nothing and Everything ― What Consumers Expect from The New Normal” – The Huffington Post
“Is this the future of commerce?” –– Fast Company
“The post–crisis consumer is a much different person. Consumers are making amends for their sins of credit and have become disciples of debit. They’re simplifying and spending money that truly empowers and adds value to them while shedding the glitter and the bling.” –– Forbes
“If you recognize that you might have made a Spend Shift, want to explore what values other than frugality are being embraced by your kindred spirits coast to coast, or want to know how various companies and brands are making a very intentional effort to prioritize values over profits, Spend Shift breaks these national trends down to a very relatable, human scale while still providing a heavy dose of education about this major change in our collective consciousness around consumption.” – The Boston Globe
“How We Shop – A New Revolution”––CNBC
From the Inside Flap
New spending patterns reveal how massive cultural value shifts can be recognized in today′s consumer behavior and are remaking capitalism for the better.
In Spend Shift, John Gerzema, best–selling authorand expert on consumerism, and Pulitzer Prize winning writer Michael D′Antonio travel acrossAmerica to document a renewal of hope andenterprise in the post–recession economy. Guidedby exclusive data from Young & Rubicam′s vastsurveys of public attitudes, the authors find thathipsters in Brooklyn, entrepreneurs in Tampa, and veterans in Northern California are all returning to age–old values such as self–reliance, faith, and thrift
to redefine the "good life." These value shifts can be
seen in consumers as mindless consumption becomes mindful. Through focused spending, consumers are influencing a myriad of companies and hoping to make the world a little better with each purchase.
Packed with insights from global leaders in market psychology and communication, Spend Shift also features interviews with business leaders from over fifty companies who understand the changes now under way. At companies like Zappos, Ford, Etsy, SunRun, and RecycleBank, to name just a few, the authors find executives who are harnessing new technologies and old–fashioned customer–first practices to make their companies more relevant, more resilient, and more profitable. These examples, and many others, show that while the consumer psyche is changing even faster than the economy, companies can adapt and thrive. In the process, they may also feel a lot better about their impact on the communities they serve and on the planet they share with their customers.
Compelling and insightful, Spend Shift is essential reading for anyone interested in how societal values are changing and how businesses can connect with customers who vote with their dollars, every day.