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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Hardcover – 3 Nov 2009

3.8 out of 5 stars 6 customer reviews

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Hardcover, 3 Nov 2009
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Product details

  • Hardcover: 256 pages
  • Publisher: Kogan Page; 1 edition (3 Nov. 2009)
  • Language: English
  • ISBN-10: 0749457023
  • ISBN-13: 978-0749457020
  • Product Dimensions: 15.2 x 2.4 x 22.9 cm
  • Average Customer Review: 3.8 out of 5 stars
  • Amazon Bestsellers Rank: 1,922,242 in Books ()
    • #1134 in  > > > >
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Product description

Review

"The range of articles in this book will allow both beginners and experts to catch up with the lastest thinking and best practices." Matt Nitzberg, dunhummbyUSA, June 2010

Book Description

Contributions from 35 internationally recognized shopper marketing experts;

Shopper marketing is growing even faster than internet advertising;

70% of brand choices are made in the store, so shopper marketing is of vital importance.

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1 January 2010
Format: Hardcover|Verified Purchase
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23 August 2010
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1 December 2009
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28 December 2009
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17 May 2010
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