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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Hardcover – 3 Nov 2009
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Review
"The range of articles in this book will allow both beginners and experts to catch up with the lastest thinking and best practices." Matt Nitzberg, dunhummbyUSA, June 2010
Book Description
Contributions from 35 internationally recognized shopper marketing experts;
Shopper marketing is growing even faster than internet advertising;
70% of brand choices are made in the store, so shopper marketing is of vital importance.
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