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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Hardcover – 3 Nov 2009

3.8 out of 5 stars 6 customer reviews

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Hardcover, 3 Nov 2009
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Product details

  • Hardcover: 256 pages
  • Publisher: Kogan Page; 1 edition (3 Nov. 2009)
  • Language: English
  • ISBN-10: 0749457023
  • ISBN-13: 978-0749457020
  • Product Dimensions: 15.2 x 2.4 x 22.9 cm
  • Average Customer Review: 3.8 out of 5 stars
  • Amazon Bestsellers Rank: 1,682,554 in Books ()
    • #1050 in  > > > >
    • #1118 in  > > >
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Product description

Explores the subject of shopper marketing, which takes places in the store, intending to turn shoppers into buyers, at the point of purchase. This title provides advice about shopper needs; retail environments; shopper trends; shopper marketing strategies; retailing relationships; effective packaging and more.


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3.8 out of 5 stars
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on 1 January 2010
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