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Raw: Pervasive Creativity in Asia Paperback – 1 Jun 2012
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About the Author
As one of the world s largest and longest-established advertising agencies, Ogilvy is famous for the ads that it creates. However, it is also renowned for its strategic thinking, analytical capabilities, planning and thought leadership. This makes its best brains and deepest insights much sought after by the industry and the media. As part of its thought leadership programme, Ogilvy regularly publishes papers, books, articles and commentaries in various media as well as hosting events, workshops and seminars on a regular basis.
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on 18 July 2012
Format: PaperbackVerified Purchase
Anyone who has travelled in Asia will recognize the myriad examples of everyday inventiveness that RAW highlights. But, it is the first time that I have ever seen these categorized, codified and explained. For a business book making a serious point, the book is easy to read and digest, sensibly structured with a host of wonderful, story-rich photographs from all across the region (Indian idol makers from Kolkuta nestling up against youthful apprentice potters in Chengdu) illustrating the points it makes. The book really underlines the essential value that creativity - pervasive creativity at that - makes in succeeding in a hugely competitive business environment. Inspirational.
on 2 July 2012
This is a very good book. My CMOs always have all all the answers but we need Creativity in our businesses now more than ever - not just in our marketing. Its the only thing that will put us ahead in this world. If I had had this book a decade ago I could have retired by now..! to my knowledge this is the first C-suite book on pure creativity. There is plenty of talk about creativity in the 21 century business world but this book shows you what it actually looks like and puts the tools into the hands of the people that really NEED it now....the CEO!
on 2 July 2012
I read this book with mixed expectations. I have read many business books but none about creativity. This is the first of its kind. It follows its own title by being the most creative business book I have read for a long time. Our undertanding of the Asian Consumer remains elusive - I think this book whilst a little light on the thesis might be a very good way to tap into them. Lord knows we all need them in this brave new world!
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