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One Billion Customers: Crucial Lessons from the Front Lines of Doing Business in China Paperback – 17 Nov 2005

3.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 336 pages
  • Publisher: Nicholas Brealey Publishing (17 Nov. 2005)
  • Language: English
  • ISBN-10: 1857883586
  • ISBN-13: 978-1857883589
  • Product Dimensions: 13.9 x 2.7 x 21.3 cm
  • Average Customer Review: 3.5 out of 5 stars
  • Amazon Bestsellers Rank: 910,022 in Books ()
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    • #13631 in  > >
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Product description


"James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed first hand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, he has produced a book, "One Billion Customers," that is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy." Henry Kissinger, Chairman of Kissinger Associates Inc. and architect of US-China rapprochement as assistant to the president for national security affairs (1969-1975) and U.S. Secretary of State (1973-1977). "James McGregor combines long experience and an acute eye to capture one of the great dramas of our times - the interaction of China and the world economy. He offers not only insight into this relationship and how it may evolve, but also wise advice for those who would be part of it - advice to be ignored only at their peril" Daniel Yergin, Author of the Pulitzer-Prize winning The Prize and of Commanding Heights: the Battle for the World Economy "This is a defining book on how to, and how not to do, business in China. Jim McGregor brings to life the stories of the pioneering entrepreneurs who, through their efforts, expertise and errors, blazed the trails for the broader business community in one of the world's most important markets. I strongly recommend it as must-reading for anyone with a stake, an interest or a dream in China." Thomas J. Donohue, President and CEO, U.S. Chamber of Commerce"


With 1.3 billion mouths to feed, China is moving quickly towards surpassing North America and Europe's combined markets. Companies from across the globe are flocking there to buy, sell, manufacture and create new products and Chinese companies are now acquiring their Western counterparts. But as James McGregor, respected journalist, well-known businessman, and ultimate China insider explains, business in China is conducted with much subterfuge - nothing is as it seems and nothing is easy. A Communist dictatorship determined to practice its own form of capitalism, China has long perplexed foreign investors, who find Chinese business practices opaque and contradictory. "One Billion Customers" navigates the treacherous waters of Chinese business, offering compelling narratives of personalities, business deals, and lessons learned - from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce.

Brilliantly written by an author who has lived in China for nearly two decades, "One Billion Customers" reveals indispensable strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and Western democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works. Containing nearly one hundred strategies inside a "Little Red Book of Doing Business", this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

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6 August 2006
Format: Paperback
3 people found this helpful
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24 May 2006
Format: Paperback
One person found this helpful
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Most helpful customer reviews on 5.0 out of 5 stars 2 reviews
Brian Morris
5.0 out of 5 starsChina is where your biggest market is right now
17 May 2012 - Published on
Format: Paperback|Verified Purchase
5.0 out of 5 starsRealities of China
6 January 2018 - Published on
Format: Paperback