Buy Used
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: This item will be picked, packed and shipped by Amazon and is eligible for free delivery within the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

One Billion Customers: Crucial Lessons from the Front Lines of Doing Business in China Paperback – 17 Nov 2005

3.5 out of 5 stars 2 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
£10.00 £0.01
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale from 99p. Learn more

Product details

  • Paperback: 336 pages
  • Publisher: Nicholas Brealey Publishing (17 Nov. 2005)
  • Language: English
  • ISBN-10: 1857883586
  • ISBN-13: 978-1857883589
  • Product Dimensions: 13.9 x 2.7 x 21.3 cm
  • Average Customer Review: 3.5 out of 5 stars
  • Amazon Bestsellers Rank: 683,865 in Books ()
    • #110 in  > > >
    • #10892 in  > >
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to ?

Product description


"James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed first hand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, he has produced a book, "One Billion Customers," that is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy." Henry Kissinger, Chairman of Kissinger Associates Inc. and architect of US-China rapprochement as assistant to the president for national security affairs (1969-1975) and U.S. Secretary of State (1973-1977). "James McGregor combines long experience and an acute eye to capture one of the great dramas of our times - the interaction of China and the world economy. He offers not only insight into this relationship and how it may evolve, but also wise advice for those who would be part of it - advice to be ignored only at their peril" Daniel Yergin, Author of the Pulitzer-Prize winning The Prize and of Commanding Heights: the Battle for the World Economy "This is a defining book on how to, and how not to do, business in China. Jim McGregor brings to life the stories of the pioneering entrepreneurs who, through their efforts, expertise and errors, blazed the trails for the broader business community in one of the world's most important markets. I strongly recommend it as must-reading for anyone with a stake, an interest or a dream in China." Thomas J. Donohue, President and CEO, U.S. Chamber of Commerce"

About the Author

James L. McGregor is a journalist-turned-businessman who has lived in Beijing for 15 years. He is currently a China business investor, advisor and entrepreneur. He serves as Senior China Advisor for Ogilvy Public Relations Worldwide, and is a Senior Director of Stonebridge International LLC, an international strategic advisory firm. He also is a founding partner of BlackInc China and was a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as a board member of during the company's NASDAQ listing. McGregor's China career began in 1985 when he backpacked through China to explore the country and decide if he wanted to learn Mandarin and focus on being a journalist in China. In 1987, he and his wife Cathy, both age 33, sold their belongings and moved to Taipei, Taiwan, with two suitcases each and began studying Mandarin. McGregor established a freelance news service, and within six months was hired as The Asia Wall Street Journal Taiwan bureau chief. In 1990, McGregor moved to Beijing as The Wall Street Journal China bureau chief. From 1994 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. Starting with himself and one assistant, McGregor built a portfolio of media businesses in China that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. James McGregor speaks and reads Chinese and is a frequent speaker and commentator on China.

Customer reviews

Share your thoughts with other customers
See all 2 customer reviews

Top customer reviews

6 August 2006
Format: Paperback
Comment| 3 people found this helpful. Was this review helpful to you?
Report abuse
24 May 2006
Format: Paperback
Comment| One person found this helpful. Was this review helpful to you?
Report abuse

Most helpful customer reviews on 5.0 out of 5 stars 2 reviews
Brian Morris
5.0 out of 5 starsChina is where your biggest market is right now
17 May 2012 - Published on
Format: Paperback|Verified Purchase
5.0 out of 5 starsRealities of China
6 January 2018 - Published on
Format: Paperback

Where's My Stuff?

Delivery and Returns

  • see our
  • ? (See our )

Need Help?