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Ogilvy on Advertising Paperback – 5 Mar 2007

4.7 out of 5 stars 69 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Prion Books Ltd; New Ed edition (5 Mar. 2007)
  • Language: English
  • ISBN-10: 1853756156
  • ISBN-13: 978-1853756153
  • Product Dimensions: 18.4 x 1.6 x 24.1 cm
  • Average Customer Review: 4.7 out of 5 stars
  • Amazon Bestsellers Rank: 8,122 in Books ()
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Product description

From the Inside Flap

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.



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