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Luxury Brands in Emerging Markets Hardcover – 7 Mar 2014

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 234 pages
  • Publisher: AIAA; 2014 edition (7 Mar. 2014)
  • Language: English
  • ISBN-10: 113733052X
  • ISBN-13: 978-1137330529
  • Product Dimensions: 14.5 x 2 x 21.3 cm
  • Average Customer Review: 5.0 out of 5 stars
  • Amazon Bestsellers Rank: 1,588,530 in Books ()
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Product description

About the Author

Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.


Douglas Bryson is Professor at the ESC Rennes School of Business, France. His research is rooted in applied psychology and includes the study of creative work environments, new product adoption, issues in luxury brand management, and brand image. Douglas has experience of consulting in North America, Eastern Europe, and Central Asia.


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28 June 2015
Format: Hardcover
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Amazon.com: 4.0 out of 5 stars 2 reviews
Bernd Roselieb
4.0 out of 5 starsValuable reference - very good
17 May 2015 - Published on Amazon.com
Format: Hardcover
Hubertus
4.0 out of 5 starsInformative with good structure
7 October 2015 - Published on Amazon.com

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