Luxury Brands in Emerging Markets Hardcover – 26 Feb 2014
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About the Author
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Douglas Bryson is Professor at the ESC Rennes School of Business, France. His research is rooted in applied psychology and includes the study of creative work environments, new product adoption, issues in luxury brand management, and brand image. Douglas has experience of consulting in North America, Eastern Europe, and Central Asia.
Top customer reviews
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Most helpful customer reviews on Amazon.com
Amazon.com: 2 reviews
Valuable reference - very good
on 17 May 2015 - Published on Amazon.com
A really interesting book that is not just about China. Like the concept. Surprised that no-one came up with the idea before since emerging markets (BRICS) are so important for the luxury industry. Some chapters were more informative than others (the section on Africa/New Frontier Markets was an eye opener!). Original and full of details. It's a book that is up to date. You do learn a lot.
Informative with good structure
on 7 October 2015 - Published on Amazon.com
Great book, I see the author has hands on experience hence making it very easy to understand and relate too. Luxury brands are becoming more popular evwrywhere. I enjoyed it.
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