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Lifestyle Brands: A Guide to Aspirational Marketing Hardcover – 5 Dec 2012


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Product details

  • Hardcover: 156 pages
  • Publisher: AIAA; 2013 edition (5 Dec. 2012)
  • Language: English
  • ISBN-10: 1137285923
  • ISBN-13: 978-1137285928
  • Product Dimensions: 16.1 x 2.3 x 23.4 cm
  • Average Customer Review:
  • Amazon Bestsellers Rank: 989,015 in Books ()
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Product description

Book Description

First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples

About the Author

ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy.

STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.


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