Buy Used
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Expedited shipping available on this book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Generation Ageless: How Baby Boomers Are Changing the Way We Live Today and They're Just Getting Started Hardcover – 1 Oct 2007

5.0 out of 5 stars 1 customer review

See all 5 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£66.13 £1.92
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 320 pages
  • Publisher: Collins (1 Oct. 2007)
  • Language: English
  • ISBN-10: 0061128988
  • ISBN-13: 978-0061128981
  • Product Dimensions: 15.2 x 2.7 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars
  • Amazon Bestsellers Rank: 1,922,074 in Books ()
    • #3419 in  > > > >
    • #5766 in  > > >
    • #6658 in  > > > >
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to ?

Product description


Baby Boomers may be the most famous generation ever to exist. The cohort of Americans born between 1946 and 1964 changed everything about marketing. Attempts to understand them in the 1960s provoked terms like the Generation Gap and gave birth to marketing as we know it. This ground-breaking Yankelovich study will transform and expand our understanding of the Boomer generation as they reach their majority. With the first Boomers reaching 60 this year, they have become the dominant generation. Boomers are now CEOs and grandparents, hall of famers and church leaders. They hold positions of power and have created some of the most important institutions in our society. Boomers are all of one generation but they don't speak in the same voice. The shared experiences of the boomers created a common set of new values: an emphasis on self, an acceptance of less structured lifestyles and a desire for more enriching personal experiences. But those values can be expressed in very different ways.Simply contrasting Bill Clinton with George W. Bush shows how two Boomers can interpret the greater focus on self-fulfillment in very different ways.

"Generation Ageless" will reveal the cohort's interest not in remaining youthful but achieving and everlasting mid-life. It will show what boomers believe and how those beliefs have changed over time. The book will emphasise three main ideas that motivate them: Youthfulness, Impact and Empowerment. And use the primary dynamics of Spirituality, Self and Society to identify the six main segments of the Boomer generation: Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds and Re-Activists.

Customer reviews

5.0 out of 5 stars
Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

on 21 February 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?Report abuse

Most helpful customer reviews on 4.0 out of 5 stars 6 reviews
3.0 out of 5 starsHelpful, but not the best
on 3 April 2015 - Published on
Verified Purchase
3.0 out of 5 starsOlder Americans aren't going to retire. That's the crux ...
on 21 January 2016 - Published on
Format: Hardcover|Verified Purchase
4 people found this helpful.
5.0 out of 5 starsEvery bit as good as hearing J. Walker Smith speak on the subject
on 7 September 2008 - Published on
Format: Hardcover|Verified Purchase
5.0 out of 5 starsFive Stars
on 9 November 2015 - Published on
Verified Purchase
11 people found this helpful.
5.0 out of 5 starsGet the skinny on boomers
on 27 February 2008 - Published on
Format: Hardcover

Where's My Stuff?

Delivery and Returns

  • see our
  • ? (See our )

Need Help?