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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing Hardcover – 16 Jun 2015

5.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill Education (16 Jun. 2015)
  • Language: English
  • ISBN-10: 0071847863
  • ISBN-13: 978-0071847865
  • Product Dimensions: 16 x 2 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars
  • Amazon Bestsellers Rank: 777,349 in Books ()
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Product description

From the Back Cover

"As practical as a roadmap . . . it's a book that encourages leaps of imagination."
--from the foreword by Sir Martin Sorrell, CEO, WPP

"An exceptional guide on how to drive results and make a difference in the ever-changing marketing industry. The principles in Does it Work? . . . will have a hugely transformative impact on how you do business."
--Carolyn Everson, Vice President, Global Marketing Solutions, Facebook

"In a world with an abundance of data, much of it free, it is remarkable that creativity and business profits are primarily faith-based. Jason and Shane ride to our rescue in Does it Work? with ten illuminating principles that will transform your ability to leverage the Big Data opportunity."
--Avinash Kaushik, Marketing Evangelist, Google & Market Motive, and author of Web Analytics 2.0

"Highly approachable, pithy, real and very engaging. Does it Work? is also perfect for any level of experience with actionable insights for strategy development and executional excellence."
--Kieran Hannon, CMO, Belkin International

'A yellow brick road of thinking that can help leading marketers take on the fragile balance between the art and the science of digital marketing."
--Michael Kotick, Brand Director, Nestlé Purina North America

"Over the years, I've worked with countless marketers who try to measure everything just because they can. Does it Work? brings into sharp focus the only real metric that matters."
--Josh James, founder and CEO, Domo

As Global CEO of POSSIBLE, Shane Atchison leads the company's long-term strategic vision, helping businesses and nonprofit organizations realize the potential of digital technology. Shane has also written extensively on the industry in forums as diverse as, Fast Company, and LinkedIn Today.
Jason Burby serves as the CEO of the Americas for POSSIBLE. With 20 plus years of experience in digital strategy, he is known as a passionate advocate for using data to inform digital strategies and inspire creative ideas that really work.

About the Author

Shane Atchison is Global CEO of POSSIBLE, where he leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the digital landscape and its impact on their business. Jason Burby is President, Americas, POSSIBLE, where he leads the agency's senior client relationships, championing innovation and fuelling our belief in producing the best work that delivers results.

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13 September 2015
Format: Hardcover|Verified Purchase
18 June 2015
Format: Hardcover
One person found this helpful
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Most helpful customer reviews on 4.6 out of 5 stars 17 reviews
5.0 out of 5 starsThe digital landscape is rapidly changing, but the principles to work and measure by in this environment remain constant.
23 April 2015 - Published on
Verified Purchase
2 people found this helpful.
Dave Dugan
5.0 out of 5 starsCurrent, smart, and fun - highly recommend
8 May 2015 - Published on
Format: Hardcover|Verified Purchase
2 people found this helpful.
5.0 out of 5 starsRead it, time well spent.
25 July 2015 - Published on
Verified Purchase
One person found this helpful.
Run yo AC
5.0 out of 5 starsHas bit of a slow start, but pretty good content
28 July 2017 - Published on
Format: Hardcover|Verified Purchase
5.0 out of 5 starsImplementable and Relevant
22 May 2015 - Published on
Format: Hardcover|Verified Purchase
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