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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound Hardcover – 3 Feb 2005

4.6 out of 5 stars 8 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: Kogan Page; 1 edition (3 Feb. 2005)
  • Language: English
  • ISBN-10: 0749443715
  • ISBN-13: 978-0749443719
  • Product Dimensions: 16.3 x 2.3 x 24.2 cm
  • Average Customer Review: 4.6 out of 5 stars
  • Amazon Bestsellers Rank: 808,390 in Books ()
    • #1418 in  > > >
    • #2953 in  > > >
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Product description

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. This book shows how a two-sense product can become a five-sense phenomenon.


Customer reviews

4.6 out of 5 stars
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on 7 May 2005
Format: Hardcover
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on 5 June 2007
Format: Hardcover
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on 19 September 2013
Format: Paperback|Verified Purchase
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on 29 April 2014
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on 13 November 2016
Format: Hardcover|Verified Purchase
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on 15 November 2005
Format: Hardcover
0Comment| 4 people found this helpful. Was this review helpful to you?Report abuse
on 19 October 2014
Format: Hardcover|Verified Purchase
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on 22 March 2005
Format: Hardcover
0Comment| 2 people found this helpful. Was this review helpful to you?Report abuse

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