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Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses Hardcover – 14 Nov 2005

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 180 pages
  • Publisher: Palgrave Macmillan; 2006 edition (14 Nov. 2005)
  • Language: English
  • ISBN-10: 1403998973
  • ISBN-13: 978-1403998972
  • Product Dimensions: 15.2 x 2.5 x 25.4 cm
  • Average Customer Review: 5.0 out of 5 stars
  • Amazon Bestsellers Rank: 3,475,476 in Books ()
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Product description

Review

'This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril... the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also provide a useful framework for introducing the medium into the decision making process.' - Linda Caller, Managing Director, Thought Agents Ltd

About the Author

DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.


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on 21 May 2006
Format: Hardcover
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Amazon.com: 2.0 out of 5 stars 1 reviews
2.0 out of 5 starsBroad overview on gaming
on 3 March 2007 - Published on Amazon.com
Format: Hardcover
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