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Being Direct: Making Advertising Pay Hardcover – 2004

4.6 out of 5 stars 4 customer reviews

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Kindle Edition
Hardcover, 2004
£84.31 £1.68
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Product details

  • Hardcover: 350 pages
  • Publisher: Direct Marketing Association, Inc.; 1st Edition edition (2004)
  • ISBN-10: 1931361436
  • ISBN-13: 978-1931361439
  • Package Dimensions: 23.1 x 15.5 x 3 cm
  • Average Customer Review: 4.6 out of 5 stars
  • Amazon Bestsellers Rank: 2,094,866 in Books ()
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18 November 1998
Format: Hardcover
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4 March 1998
Format: Hardcover
8 August 2002
Format: Paperback
15 February 1998
Format: Hardcover

Most helpful customer reviews on 4.0 out of 5 stars 14 reviews
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J. Shereshewsky
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Michael I.
5.0 out of 5 starsa must read by one of the greats
28 October 2013 - Published on
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ANA Martínez
5.0 out of 5 starsLester wunderman Thanks
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Bernie L. Malonson
5.0 out of 5 starsHow to understand the philosophy and practice of direct mail.
17 April 2008 - Published on
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