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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World by [Quelch, John, Jocz, Katherine]
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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World Kindle Edition


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Review

This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community. Well worth the read (Sir Terry Leahy, former CEO, Tesco)

This is not a back-to-basics book: it takes the debate a great step forward. All Business Is Local identifies and endorses the most important aspects of global market­ing - then convincingly demonstrates not just the need for local sensitivity but also the huge competitive value that an evocative sense of place can confer on ambitious brands (Sir Martin Sorrell, CEO WPP)

Technology has rendered distance irrelevant, but that does not mean we should for­get the importance of location. Quelch and Jocz remind us that, while we may all be global citizens, we are deeply influenced by our connections to place. All Business Is Local is a thoughtful and counterintuitive book (Don Tapscott, bestselling co-author of Wikinomics)

Review

This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community. Well worth the read Sir Terry Leahy, former CEO, Tesco This is not a back-to-basics book: it takes the debate a great step forward. All Business Is Local identifies and endorses the most important aspects of global market-ing - then convincingly demonstrates not just the need for local sensitivity but also the huge competitive value that an evocative sense of place can confer on ambitious brands Sir Martin Sorrell, CEO WPP Technology has rendered distance irrelevant, but that does not mean we should for-get the importance of location. Quelch and Jocz remind us that, while we may all be global citizens, we are deeply influenced by our connections to place. All Business Is Local is a thoughtful and counterintuitive book Don Tapscott, bestselling co-author of Wikinomics

Product details

  • Format: Kindle Edition
  • File Size: 1744 KB
  • Print Length: 234 pages
  • Page Numbers Source ISBN: 0241961645
  • Publisher: Portfolio Penguin (23 Feb. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B006WAK4NA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review:
  • Amazon Bestsellers Rank: #1,095,157 Paid in Kindle Store ()
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Amazon.com: 3.3 out of 5 stars 6 reviews
N. Noor
4.0 out of 5 starsThe more things change, the more they remain the same
18 March 2012 - Published on Amazon.com
Verified Purchase
4 people found this helpful.
Torolover
5.0 out of 5 starsGreat seller and wonderful book
31 July 2012 - Published on Amazon.com
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One person found this helpful.
john broden
1.0 out of 5 starsOne Star
25 July 2014 - Published on Amazon.com
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Daniel and Keren Threlfall
3.0 out of 5 starsIf You're Enamored of Globalism, Read This Book
10 July 2012 - Published on Amazon.com
3 people found this helpful.
Seng W. Loke
5.0 out of 5 starsAn insightful book, stating the unstated!
27 April 2012 - Published on Amazon.com
4 people found this helpful.
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