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A Master Class in Brand Planning: The Timeless Works of Stephen King Hardcover – 26 Oct 2007

5.0 out of 5 stars 13 customer reviews

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Product details

  • Hardcover: 396 pages
  • Publisher: John Wiley & Sons; 1 edition (26 Oct. 2007)
  • Language: English
  • ISBN-10: 0470517913
  • ISBN-13: 978-0470517918
  • Product Dimensions: 17.8 x 3 x 24.9 cm
  • Average Customer Review: 5.0 out of 5 stars
  • Amazon Bestsellers Rank: 344,181 in Books ()
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Product description

Review

"Every planner needs this book – and the brave ones will give it to their clients, too."  ( Admap, November 2007)

"A valuable reference book for today′s practitioners, as well as a unique source of sophisticated, contemporary thinking."  (Retail & Leisure International, December 2007)

"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout."  (Market Leader, Winter 2007)



"Every planner needs this book – and the brave ones will give it to their clients, too."  ( Admap, November 2007)

"A valuable reference book for today′s practitioners, as well as a unique source of sophisticated, contemporary thinking."  (Retail & Leisure International, December 2007)

"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout."  (Market Leader, Winter 2007)

"Reading the book is terribly easy as well as informative. Stephen King was a model of brevity and clarity..." (Mike Imms, 29th January 2008)

From the Inside Flap

In 1988, on Stephen King s retirement JWT published The King Papers , a small collection of Stephen King s published writings spanning 1967–1985. They remain timelessly valuable but are an unexploited gold mine. This book is comprised of a fuller selection: 20 of Stephen King s most important articles. Each one is introduced by a known and respected practitioner who, in turn, describes the relevance of the article to the communications environment of today.

Although the context in which the original papers were written was different, the worth of this material is that the principles underlying his thinking are entirely appropriate to marketing communications in today s more complex media environment. 

The book serves as a valuable reference book for today s practitioners, as well as a unique source of sophisticated, contemporary thinking.

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20 June 2016
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15 July 2016
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20 July 2015
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28 July 2008
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29 January 2008
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4 February 2008
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