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Ogilvy on Advertising Paperback – 5 Mar 2007
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From the Inside Flap
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos. --This text refers to an out of print or unavailable edition of this title.
About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
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Top customer reviews
But that's also the problem with the book. The world has moved on. The way marketing messages reach consumers and business customers has changed. Fortunately, the underlying motivations that drive purchases hasn't, so there's still plenty to gain from reading this book.
If you work in advertising, even in the 2000s, I think this is essential reading to remind you that the ultimate purpose of advertising is to increase sales. If you're a business owner, this is an interesting read but it probably won't change what you do. Media advertising used to be the only way to reach out into the mass market. These days, the Internet is either the primary route to customers or it's the secondary source when a buyer wants to know more.
I feel stingy giving this advertising classic only 4 stars but I can't justify the full 5 star rating.
About my book reviews - My goal is to help you to find the best business advice in books. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book. I will respond to any comment you make about my review.
Paul Simister, business coach
A man well missed!
My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.
There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
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Most recent customer reviews
If you are in Marketing and haven't read this book, you will enjoy it and learn from it. This advice even applies to Growth Hackers (no, really!).Read more
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