The Store is the global retail practice of WPP. Our mission is to help grow the retail expertise across the Group to benefit clients and agencies in the increasingly dynamic retail landscape. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands and shopper marketing. The Store leads and facilitates innovative thinking, expertise and global best practice across WPP and the retail industry.
The Store advances thought leadership across a range of disciplines and topics including:
- Global retail trends and innovations
- Shifting shopper behaviour
- Format development
- Omni channel retailing
- Advances in digital and technology-enabled shopping
- The role of media in retail
- Sustainability: the role of retailers and brands
- Proximity marketing and activation
The Store expertise extends beyond traditional retail and includes fast food, automotive,
hospitality, entertainment and financial services. We host WPP events globally which bring together retailers, brands and leading experts to understand, share and debate opportunities for growth.
With offices in Chicago
, The Store has contacts globally throughout WPP companies, clients & international organizations that provide added resources.
For retail news
For further information on The Store please contact: