Our capabilities

Putting data-driven insight, technology and, above all, creativity at the heart of what we do, we use our global network of talent and expertise to provide strategic communications services that deliver results for our clients.

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Digital, ecommerce & shopper

WPP is the global leader in digital marketing services – from transformation consulting, end-to-end brand experience and marketing technology implementation to digital content, digital production, ecommerce, analytics, customer engagement and data-inspired creativity. Our services are delivered through specialist digital agencies including Wunderman, VML, AKQA, Mirum and Hogarth, and integrated networks such as Ogilvy.


Our award-winning agency networks embody WPP’s belief in the application of human intelligence, vision and creativity to the task of solving business problems, and include many of the most celebrated names in marketing communications, such as Ogilvy, J. Walter Thompson, Y&R and Grey.


Responsible for more than $100bn in annual media investment by some of the world’s largest advertisers, WPP’s media agencies deliver advantage to clients with unrivalled scale and insights into media marketplaces and consumer audiences. GroupM serves as the parent company to Essence, MediaCom, Mindshare and Wavemaker, and the outcomes-driven programmatic audience company, Xaxis. In addition, tenthavenue integrates WPP’s key specialist media offerings in online, mobile, experiential and out of home.

Data & insight

Our data investment services are delivered through Kantar, which is home to some of the world’s leading research, data and insights brands. Individually, these brands (such as Kantar Consulting, Kantar Millward Brown, Kantar TNS, Kantar Media and Kantar Worldpanel) are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide.

Public relations & public affairs

WPP’s public relations and public affairs companies advise clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities. They include many leading agency brands, such as Burson Cohn & Wolfe, Hill+Knowlton Strategies, Finsbury, Buchanan and Ogilvy.

Brand consulting

Our consumer, corporate and employee brand consulting and design services, covering areas such as brand strategy, creative services, digital corporate communications, identity, motion graphics and packaging, are provided by industry leaders including Design Bridge, Landor, Superunion and FITCH.

Health & wellness

WPP Health & Wellness draws from the entire WPP network to bring expertise from every discipline and deliver the most comprehensive marketing communications services to clients in all health and wellness industries. It serves as parent to healthcare specialist agencies Ogilvy CommonHealth Worldwide, Sudler & Hennessey, ghg | greyhealth group, and CMI/Compas.

For further details of the agencies that deliver our services, view our companies.

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