Campaign: Image Hack

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WPP company(s):
Mindshare Denmark
Client:
Dove

Overview

Image_Hack is changing the way women are portrayed in media and marketing by ‘hacking’ stock image sites – encouraging photographers to upload pictures that challenge stereotypes and advertisers to use these in their marketing.

Results and Awards:

  • 100m media impressions
  • 2,000 photos downloaded
  • Epica Awards: Gold, Bronze