Campaign: #EveryWomanStrong

Play
1:26
WPP company(s):
Ogilvy Mumbai
Client:
JSW Group

Overview

Ogilvy Mumbai created a Digital Video for the JSW Group to celebrate the strength of women. It features Indian Olympic wrestler, Sakshi Malik in uniforms of different professions with the message “In India, every Sakshi fights a different battle every day and every Sakshi becomes a winner every day.”

Results:

  • 1m Facebook views
  • 684,000 YouTube views
  • 40,600 Twitter views