Campaign: Touchable Ink

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WPP company(s):
J. Walter Thompson Bangkok
Client:
Samsung

Overview

J. Walter Thompson Bangkok helped create ‘Touchable Ink’ an innovative product that mixes embossing powder with ink and allows an ordinary home printer to be transformed into a braille printer at an affordable price. This project was developed and implemented through a collaboration between Samsung, the Thailand Association of the Blind and the Department of Chemistry, Faculty of Science and Technology, Thammasat University.

Results and Awards:

  • 225m impressions in first week
  • Cannes Lions 2016: 1 Gold, 2 Silvers, 3 Bronzes
  • Grand Prix Spikes Asia 2016: 3 Grand Prix, 1 Gold, 1 Silver, 1 Bronze
  • Clio Awards 2016: Bronze.
  • D&AD Impact 2016: 1 White Pencil, 2 Graphite Pencil