Campaign: Ford Best Drive

Play
1:26
WPP company(s):
GTB/Ogilvy Spain
Client:
Ford

Overview

Ford linked up with the Asociación Benéfica Geriátrica (Charity for the Aged) to give elderly people a chance to step out of their day-to-day lives and meet new people. GTB/Ogilvy Spain created a digital campaign, ‘Ford Best Drive’, encouraging people to borrow a Ford car from a Ford dealership and take an elderly person out for the day.

Results:

  • 2.6m views
  • 7.7m people reached
  • 11,100 web visits
  • 575 new registered volunteers