Campaign: So Long Old World

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1:26
WPP company(s):
DAVID Argentina and Ogilvy London
Client:
Unilever

Overview

DAVID Argentina and Ogilvy London launched a TV and digital campaign for Unilever, citing three of its brands which have a long-standing social purpose. The campaign aims to bring together the collective power of consumers and brands to show how the everyday choices that people make can help to make the world a better place.

Results:

  • 46m views
  • 20m people reached on Facebook