Campaign: Rainwater Harvesting Project

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WPP company(s):
Kinetic Worldwide India
Client:
Vodafone

Overview

Kinetic Worldwide created a harvesting and distribution method for rainwater in Pune, India. The system uses U-shaped aluminium sheets attached to billboards. The rainwater captured is drained into tanks that are fitted with Vodafone SIM cards which alert employees when the tanks are full. The water is then collected and delivered to local farmers affected by drought.

Result:

  • 50,000 litres of water distributed in 30 days