WPP Reading Room - rapturecity.infohttp://rapturecity.info/rss/readingroom/Research findings and other insights on topical advertising and marketing communications issues from WPP marketing professionals worldwideen-GB60{C557105A-FB64-480E-9D87-81CFD67CC33B}http://rapturecity.info/wpp/marketing/digital/newfronts-2018/NewFronts 2018 - rapturecity.infoHighlights from this year's NewFronts.Tue, 22 May 2018 10:51:23 +0100{A5F99B5C-42DC-489C-9A04-DDCBF34296C4}http://rapturecity.info/wpp/marketing/digital/microsoft-audience-network/Microsoft Audience Network - rapturecity.infoThe Microsoft Audience Network powered by Microsoft Graph was recently revealed at the 3rd Annual Bing Partner Summit.Tue, 22 May 2018 09:50:17 +0100{12604C79-B0D5-4176-B69A-13785616240D}http://rapturecity.info/wpp/marketing/digital/hq-trivia-rakes-in-consumers-and-advertisers/HQ Trivia rakes in Both Consumers and Advertisers - rapturecity.infoHQ Trivia, a live trivia-style gameshow app for mobile is taking the world by storm.Mon, 16 Apr 2018 11:51:06 +0100{19B85ECC-B179-460A-9667-AACB5607EA7A}http://rapturecity.info/wpp/marketing/digital/googles-first-voice-activated-coupon/Google's First Voice Activated Coupon - rapturecity.infoThis week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant.Fri, 06 Apr 2018 14:07:01 +0100{1A1049CD-1DE0-447C-A758-43E83F2BFA83}http://rapturecity.info/wpp/marketing/digital/google-acquires-tenor/Google acquires Tenor - rapturecity.infoGoogle has recently acquired GIF platform Tenor.Tue, 03 Apr 2018 10:48:21 +0100{A4395801-04A4-4454-BC3E-4DEEA6EC159F}http://rapturecity.info/wpp/marketing/digital/theres-a-new-assistant-in-town-ibms-watson-assistant/There's a New Assistant in Town, IBM's Watson Assistant - rapturecity.infoAt the THINK 2018 Conference in Las Vegas this week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant.Tue, 03 Apr 2018 10:30:58 +0100{B7CE39FA-7BED-403D-B7DA-C7D91F678785}http://rapturecity.info/wpp/marketing/digital/google-launches-shopping-actions-to-compete-with-amazon/Google launches ‘Shopping Actions' to compete with Amazon - rapturecity.infoGoogle has launched &lsquo;Shopping Actions&rsquo; as part of its growing battle with Amazon.Tue, 03 Apr 2018 10:13:48 +0100{A2BC8201-4DB0-42AE-B2FC-2D96DC61F565}http://rapturecity.info/wpp/marketing/digital/youtube-launches-information-cues/YouTube launches Information Cues - rapturecity.infoYouTube are continuing their fight against questionable content by launching &lsquo;information cues&rsquo;.Mon, 19 Mar 2018 12:16:49 Z{524B41F7-2EF7-4B8F-A8C8-0241F72C8EAC}http://rapturecity.info/wpp/marketing/digital/sxsw-interactive-2018/SXSW Interactive 2018 - rapturecity.infoSXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.Mon, 19 Mar 2018 12:02:39 Z{99E29C49-5544-4CE5-BB6B-B455F234E136}http://rapturecity.info/wpp/marketing/digital/mixed-reality-startup-magic-leap-raises-additional-funding/Mixed Reality Startup, Magic Leap Raises Additional Funding - rapturecity.infoFounded in 2011, Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia&rsquo;s sovereign wealth fund.Mon, 12 Mar 2018 10:04:57 Z{0437669D-977E-4657-8B43-48B2994C0381}http://rapturecity.info/wpp/marketing/digital/2018-mobile-world-congress/2018 Mobile World Congress: What You Need To Know - rapturecity.infoThe 2018 Mobile World Congress wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.Mon, 05 Mar 2018 11:04:53 Z{9D892557-CEB1-45D8-8066-9B3FC805DEDA}http://rapturecity.info/wpp/marketing/digital/spotify-files-for-ipo/Spotify files for IPO - rapturecity.infoSpotify, the world&rsquo;s largest music streaming service, announced its plans for an Initial Public Offering (IPO).Mon, 05 Mar 2018 10:35:09 Z{67BB7CA9-4280-4520-8785-179208ED7D0C}http://rapturecity.info/wpp/marketing/digital/google-launches-adsense-auto-ads/Google launches Adsense Auto ads - rapturecity.infoGoogle&rsquo;s new update to the AdSense platform creates a new ad format for publishers optimising ad placements that they may have otherwise missed.Fri, 23 Feb 2018 14:12:21 Z{C2556AB0-008C-4041-BBA1-3C2565B8605F}http://rapturecity.info/wpp/marketing/digital/google-accelerated-mobile-pages/Google and AMP Stories - rapturecity.infoThis week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP StoriesMon, 19 Feb 2018 09:22:11 Z{52474FF4-A53A-468E-B7B6-8A1CC2F701EC}http://rapturecity.info/wpp/marketing/digital/snap-twitter-results/Twitter and Snap Q4 Results - rapturecity.infoBoth Twitter and Snap Inc. have posted their latest results and both have given investors and the market some cheer.<br />Thu, 15 Feb 2018 09:26:00 Z{1CCB43C5-A10B-4480-A672-7979C9A30D6C}http://rapturecity.info/wpp/marketing/atticus/WPP Atticus Awards - rapturecity.infoWed, 31 Jan 2018 12:49:00 Z{2CB6EA4F-A4C8-4732-9314-1A9DAF84BDC5}http://rapturecity.info/wpp/marketing/digital/youtube-brand-safety-update/YouTube Brand Safety Update - rapturecity.infoGoogle has announced that it is &ldquo;making significant changes with the goals of keeping offensive content off YouTube&rdquo; in response to the brand safety issue that has dogged it throughout 2017.Fri, 19 Jan 2018 14:00:00 Z{7143DD94-1C68-4F17-AB4A-B4C72FB97616}http://rapturecity.info/wpp/marketing/consumerinsights/follow-the-money/Follow the Money — Finding Growth in Uncomfortable Places - rapturecity.infoGrowth is simple, but it isn&rsquo;t easy. It&rsquo;s simple because the complete answer to the question of growth is to follow the money, or keep connected with demand. It isn&rsquo;t easy because going forward, following the money means doing business in uncomfortable places.Wed, 17 Jan 2018 12:00:00 Z{31E29820-E9C0-421F-BDC0-2EE6F67B1357}http://rapturecity.info/wpp/marketing/digital/facebook-newsfeed-changes/Facebook Newsfeed Changes - rapturecity.infoOn the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about the quality of the content shared and so called &lsquo;fake news&rsquo;.Wed, 17 Jan 2018 09:30:00 Z{6EC2BA89-B529-410A-9EED-AEDBCCD88A1D}http://rapturecity.info/wpp/marketing/digital/wavemaker-ces-2018/Wavemaker @ CES 2018 Trends & Beyond - rapturecity.infoDiscover the key trends, takeaways and major announcements that emerged at this year's Consumer Electronics Show (CES) in Las Vegas.Tue, 16 Jan 2018 09:00:00 Z{6DEFB3BD-928F-424E-B7B8-47C0A3013855}http://rapturecity.info/wpp/marketing/digital/ces-2018/CES 2018 - rapturecity.infoThe Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world&rsquo;s leading consumer technology brands all showing off their latest and greatest inventions.Fri, 12 Jan 2018 12:00:00 Z{FECC812E-66BE-45F9-8FFF-CB7B5F16B4D2}http://rapturecity.info/wpp/marketing/branding/landors-trend-watch-2018/Trend Watch 2018: The Next Five - rapturecity.infoThe next few years will bring more innovations, breakthroughs, and disruptions than the past 15. Trend Watch 2018 lays out what you need to know.Thu, 07 Dec 2017 15:00:00 Z{44D756A2-A752-4D4E-BBE8-A4DD2BB5FC79}http://rapturecity.info/wpp/marketing/digital/snapchat-redesign/Snapchat Redesign - rapturecity.infoSnap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.Mon, 04 Dec 2017 09:30:00 Z{16D09D98-AC58-409E-A5EA-77B14CC80B4D}http://rapturecity.info/wpp/marketing/digital/apple-buys-shazam/Apple buys Shazam - rapturecity.infoApple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple&rsquo;s biggest investments to date.Mon, 04 Dec 2017 09:30:00 Z{DB11F03B-79E3-484E-9AAD-6782D34F6940}http://rapturecity.info/wpp/marketing/digital/singles-day-vs-black-friday/Singles Day vs Black Friday - rapturecity.infoNovember is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 &ndash; a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.Fri, 24 Nov 2017 16:00:00 Z{7A77BBAE-BEC6-4BB9-BC56-785EAB1BC7CA}http://rapturecity.info/wpp/marketing/digital/snap-audience-filters-and-snap-pixel/Snap Audience Filters and Snap Pixel - rapturecity.infoSnapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.Fri, 17 Nov 2017 12:00:00 Z{669AE838-8D78-4C9D-AB2E-FE6B1336AFE5}http://rapturecity.info/wpp/marketing/digital/facebook-dark-posts/Facebook Dark Posts - rapturecity.infoFacebook has been in the spotlight for its role in the 2016 US Election with it appearing that as many as 126 million American users may have seen content uploaded by Russia-based operatives over the past two years.Fri, 10 Nov 2017 12:00:00 Z{1F4AE027-E482-4A33-A9A3-EDD7D458D08D}http://rapturecity.info/wpp/marketing/digital/facebook-and-apple-results/Facebook and Apple Results - rapturecity.infoLast week three digital giants gave good financial news.Fri, 03 Nov 2017 14:00:00 Z{9600E4C0-D8C1-4D8E-B487-F3A4F09FB415}http://rapturecity.info/wpp/marketing/digital/coalition-for-better-ads-ad-blocking/Coalition For Better Ads - Ad Blocking - rapturecity.infoThe Interactive Advertising Bureau in the US, the Association of National Advertisers and the American Association of Advertising Agencies have written a joint letter to the Coalition for Better Ads calling for the finalizing of: &lsquo;a self-regulatory framework that will enhance marketplace adoption of the Better Ads standards and make a difference for consumers&rsquo;Fri, 13 Oct 2017 16:11:00 +0100{C459E6B4-88E6-4736-B5FF-11243C35D989}http://rapturecity.info/wpp/marketing/digital/google-stamp-snapchat-discovery-facebook-stories/Google Stamp, Snapchat Discovery and Facebook Stories - rapturecity.infoMore details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Fri, 06 Oct 2017 15:51:00 +0100{B8222071-99B1-4E7D-9DBF-2C9E36387374}http://rapturecity.info/wpp/marketing/digital/safari-ad-blocking/Apple iOS Update Safari Ad Blocking - rapturecity.infoApple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards.Fri, 22 Sep 2017 14:24:00 +0100{66567E7D-7878-4B85-A97D-DB7DFA8A89A6}http://rapturecity.info/wpp/marketing/digital/dmexco-2017/DMEXCO 2017 - rapturecity.infoStarted in 2009, DMEXCO (Digital Marketing EXposition and COnference) has over the years become one of the leading digital events of the year.Fri, 15 Sep 2017 16:48:00 +0100{BBA37DAF-83A4-4E0A-B3F8-BE8357AA7347}http://rapturecity.info/wpp/marketing/digital/linkedin-audience-network/LinkedIn Audience Network - rapturecity.infoLinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn&rsquo;s flagship native mobile ads &mdash; Sponsored Content &mdash; on other publisher networks.Fri, 08 Sep 2017 14:03:00 +0100{F679AB27-DEA4-4DF5-8C40-29F416E6AEF9}http://rapturecity.info/wpp/marketing/digital/alexa-and-cortana-get-chatty/Alexa and Cortana get chatty - rapturecity.infoAmazon&rsquo;s AI Alexa and Microsoft&rsquo;s AI Cortana will now be able to &lsquo;talk to each other&rsquo; with a deal that makes it possible to access one AI&rsquo;s services from the other.Mon, 04 Sep 2017 09:35:00 +0100{9B8E68E1-371B-4962-ADE1-98C15819878E}http://rapturecity.info/wpp/marketing/marketing/spotlight-on-experiential-marketing/Spotlight on Experiential Marketing - rapturecity.infoThink of any major global brand. You&rsquo;ve seen their commercials. Commercials, that brands have spent millions of dollars to produce and distribute around the world. Do you remember the one you saw a year or so ago? Maybe. Can you remember specific product details from it? Probably not.Fri, 25 Aug 2017 12:04:13 +0100{08867625-D1BE-45FD-87DB-33774573780E}http://rapturecity.info/wpp/marketing/digital/youtube-augments-social-features/YouTube Augments Social Features - rapturecity.infoIf imitation truly is the best form of flattery then Facebook and Snap&rsquo;s product engineers will be feeling deeply flattered this week.Mon, 14 Aug 2017 14:13:02 +0100{466FFFC3-54AF-41F5-9ACD-655F61FAAF33}http://rapturecity.info/wpp/marketing/digital/is-pinterest-becoming-a-search-engine/Is Pinterest becoming a search engine? - rapturecity.infoPinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.Fri, 04 Aug 2017 14:36:17 +0100{3BFCB847-6267-4391-9D58-846239DD21BD}http://rapturecity.info/wpp/marketing/digital/amazon-spark/Amazon Spark - rapturecity.infoAmazon is continuing to grow its ecosystem by launching its own version of a social media network.Fri, 21 Jul 2017 16:06:59 +0100{BCA769DB-1C37-4269-94D1-215B1352C9D7}http://rapturecity.info/wpp/marketing/digital/new-facebook-messenger-ads/New Facebook Messenger Ads - rapturecity.infoFacebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant&rsquo;s first steps to monetising what has up until now been an ad free environment.Mon, 17 Jul 2017 10:44:00 +0100{C632BEF3-D9BF-4E61-943D-8A99850A834B}http://rapturecity.info/wpp/marketing/digital/amazon-prime-day/Amazon Prime Day - rapturecity.infoPrime Day, Amazon&rsquo;s &lsquo;mega sale&rsquo;, celebrates its third anniversary this week and expands to thirteen countries around the world on July 11th.Mon, 10 Jul 2017 11:22:00 +0100{9339D86C-1889-4CE0-9080-9F2CA3B80703}http://rapturecity.info/wpp/marketing/digital/mec-at-cannes-2017/MEC @ Cannes 2017 - rapturecity.infoMEC looks past the noise to present and discuss the most talked-about topics and the very best work that came out of this year&rsquo;s Cannes Lions Festival of Creativity.Mon, 26 Jun 2017 14:25:00 +0100{AD9C50B9-84E5-4B31-BD83-6DA8A9618AB4}http://rapturecity.info/wpp/marketing/digital/speak-easy-report/Speak Easy Report - rapturecity.infoA new report titled <em>Speak Easy </em>jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it&rsquo;s faster whilst 35% use it when they are feeling lazy and can&rsquo;t be bothered to type.Mon, 26 Jun 2017 10:06:00 +0100{122B8E93-E91C-4AAA-B494-2B61C5F9786A}http://rapturecity.info/wpp/marketing/digital/amazon-buys-whole-foods-market/Amazon buys Whole Foods Market - rapturecity.infoAmazon is acquiring upscale, organic grocery chain, Whole Foods Market, for $13.7Bn. Whole Foods currently operates two retail formats (premium Whole Foods Market and lower-cost 365 by Whole Foods) with 460 stores across the United States, Canada, and the United Kingdom.Mon, 19 Jun 2017 09:13:00 +0100{D367054D-7A64-49E8-BCBA-8D846D371D07}http://rapturecity.info/wpp/marketing/digital/google-marketing-next-2017-key-product-updates/Google Marketing Next 2017: Key Product Updates - rapturecity.infoGoogle&rsquo;s annual performance marketing summit discussed key topics for marketers, including attribution (as you may have seen well publicized in the press), consumer insights/analytics, and automation.Wed, 31 May 2017 10:40:00 +0100{EEEC3149-5033-461F-A17E-333A176DCAA5}http://rapturecity.info/wpp/marketing/digital/apple-worldwide-developers-conference-2017/Apple’s Worldwide Developers Conference 2017 - rapturecity.infoApple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.<br />Thu, 25 May 2017 12:37:00 +0100{6DD5D701-6E4D-4BA9-99DB-61C64546C878}http://rapturecity.info/wpp/marketing/digital/google-io-2017/Google I/O 2017 - rapturecity.infoGoogle&rsquo;s annual developer conference &ndash; Google I/O &ndash; was held in Mountain View, CA last week. The event is known for being a spectacle of performances and giveaways and an innovation showcase built around wowing the press and investors. But this year is less flash and more bang.Thu, 25 May 2017 12:37:00 +0100{D154D33D-5041-4396-86D6-DC9D5D2410A9}http://rapturecity.info/wpp/marketing/digital/ad-tech-players-partner-for-shared-identity-matching/Ad Tech Players Partner For Shared Identity Matching - rapturecity.infoSeven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.Fri, 12 May 2017 14:00:00 +0100{79C0A79C-E68C-43D9-AEFE-744E8DB7FC24}http://rapturecity.info/wpp/marketing/digital/quarterly-earnings-round-up-q1-2017/Quarterly Earnings Round-Up Q1 2017 - rapturecity.infoThe 2017 Q1 results are in, and here is our regular round-up of the usual suspects.Fri, 05 May 2017 12:45:00 +0100{D6F48072-9DD4-440A-8864-94D5E180A07C}http://rapturecity.info/wpp/marketing/digital/amazon-policy-on-alexa-skills-and-ads/Amazon Policy on Alexa Skills and Ads - rapturecity.infoAmazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon&rsquo;s virtual assistant Alexa available on the Echo and Dot devices.Wed, 26 Apr 2017 12:13:00 +0100{E7D0AFC3-C483-4E71-94AF-7BDD26FBFD2C}http://rapturecity.info/wpp/marketing/digital/f8-facebook-developer-conference-2017/Fast Take On: F8 Facebook Developer Conference - rapturecity.infoThis week Facebook held its annual F8 Developer Conference, a must-attend event for both developers and marketers based on key product updates and initiatives historically announced. This year, the major focus was on Augmented Reality (AR) as Facebook CEO Mark Zuckerberg put a stake in the ground for Facebook &ldquo;to make the camera the first augmented reality platform,&rdquo; thus setting the tone for the content that followed. While Snapchat could legitimately claim they have already done this, Zuckerberg&rsquo;s point, though unstated, was that there are a slew of technologies (e.g. camera-based AR) that only Facebook&rsquo;s massive global scale and footprint can make mainstream.Fri, 21 Apr 2017 14:23:00 +0100