WPP Reading Room - rapturecity.infohttp://rapturecity.info/rss/readingroom/Research findings and other insights on topical advertising and marketing communications issues from WPP marketing professionals worldwideen-GB60{FECC812E-66BE-45F9-8FFF-CB7B5F16B4D2}http://rapturecity.info/wpp/marketing/branding/landors-trend-watch-2018/Trend Watch 2018: The Next Five - rapturecity.infoThe next few years will bring more innovations, breakthroughs, and disruptions than the past 15. Trend Watch 2018 lays out what you need to know.Thu, 07 Dec 2017 15:00:00 Z{44D756A2-A752-4D4E-BBE8-A4DD2BB5FC79}http://rapturecity.info/wpp/marketing/digital/snapchat-redesign/Snapchat Redesign - rapturecity.infoSnap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.Mon, 04 Dec 2017 09:30:00 Z{16D09D98-AC58-409E-A5EA-77B14CC80B4D}http://rapturecity.info/wpp/marketing/digital/apple-buys-shazam/Apple buys Shazam - rapturecity.infoApple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple&rsquo;s biggest investments to date.Mon, 04 Dec 2017 09:30:00 Z{DB11F03B-79E3-484E-9AAD-6782D34F6940}http://rapturecity.info/wpp/marketing/digital/singles-day-vs-black-friday/Singles Day vs Black Friday - rapturecity.infoNovember is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 &ndash; a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.Fri, 24 Nov 2017 16:00:00 Z{7A77BBAE-BEC6-4BB9-BC56-785EAB1BC7CA}http://rapturecity.info/wpp/marketing/digital/snap-audience-filters-and-snap-pixel/Snap Audience Filters and Snap Pixel - rapturecity.infoSnapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.Fri, 17 Nov 2017 12:00:00 Z{669AE838-8D78-4C9D-AB2E-FE6B1336AFE5}http://rapturecity.info/wpp/marketing/digital/facebook-dark-posts/Facebook Dark Posts - rapturecity.infoFacebook has been in the spotlight for its role in the 2016 US Election with it appearing that as many as 126 million American users may have seen content uploaded by Russia-based operatives over the past two years.Fri, 10 Nov 2017 12:00:00 Z{1F4AE027-E482-4A33-A9A3-EDD7D458D08D}http://rapturecity.info/wpp/marketing/digital/facebook-and-apple-results/Facebook and Apple Results - rapturecity.infoLast week three digital giants gave good financial news.Fri, 03 Nov 2017 14:00:00 Z{9600E4C0-D8C1-4D8E-B487-F3A4F09FB415}http://rapturecity.info/wpp/marketing/digital/coalition-for-better-ads-ad-blocking/Coalition For Better Ads - Ad Blocking - rapturecity.infoThe Interactive Advertising Bureau in the US, the Association of National Advertisers and the American Association of Advertising Agencies have written a joint letter to the Coalition for Better Ads calling for the finalizing of: &lsquo;a self-regulatory framework that will enhance marketplace adoption of the Better Ads standards and make a difference for consumers&rsquo;Fri, 13 Oct 2017 16:11:00 +0100{C459E6B4-88E6-4736-B5FF-11243C35D989}http://rapturecity.info/wpp/marketing/digital/google-stamp-snapchat-discovery-facebook-stories/Google Stamp, Snapchat Discovery and Facebook Stories - rapturecity.infoMore details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Fri, 06 Oct 2017 15:51:00 +0100{B8222071-99B1-4E7D-9DBF-2C9E36387374}http://rapturecity.info/wpp/marketing/digital/safari-ad-blocking/Apple iOS Update Safari Ad Blocking - rapturecity.infoApple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards.Fri, 22 Sep 2017 14:24:00 +0100{66567E7D-7878-4B85-A97D-DB7DFA8A89A6}http://rapturecity.info/wpp/marketing/digital/dmexco-2017/DMEXCO 2017 - rapturecity.infoStarted in 2009, DMEXCO (Digital Marketing EXposition and COnference) has over the years become one of the leading digital events of the year.Fri, 15 Sep 2017 16:48:00 +0100{BBA37DAF-83A4-4E0A-B3F8-BE8357AA7347}http://rapturecity.info/wpp/marketing/digital/linkedin-audience-network/LinkedIn Audience Network - rapturecity.infoLinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn&rsquo;s flagship native mobile ads &mdash; Sponsored Content &mdash; on other publisher networks.Fri, 08 Sep 2017 14:03:00 +0100{F679AB27-DEA4-4DF5-8C40-29F416E6AEF9}http://rapturecity.info/wpp/marketing/digital/alexa-and-cortana-get-chatty/Alexa and Cortana get chatty - rapturecity.infoAmazon&rsquo;s AI Alexa and Microsoft&rsquo;s AI Cortana will now be able to &lsquo;talk to each other&rsquo; with a deal that makes it possible to access one AI&rsquo;s services from the other.Mon, 04 Sep 2017 09:35:00 +0100{9B8E68E1-371B-4962-ADE1-98C15819878E}http://rapturecity.info/wpp/marketing/marketing/spotlight-on-experiential-marketing/Spotlight on Experiential Marketing - rapturecity.infoThink of any major global brand. You&rsquo;ve seen their commercials. Commercials, that brands have spent millions of dollars to produce and distribute around the world. Do you remember the one you saw a year or so ago? Maybe. Can you remember specific product details from it? Probably not.Fri, 25 Aug 2017 12:04:13 +0100{08867625-D1BE-45FD-87DB-33774573780E}http://rapturecity.info/wpp/marketing/digital/youtube-augments-social-features/YouTube Augments Social Features - rapturecity.infoIf imitation truly is the best form of flattery then Facebook and Snap&rsquo;s product engineers will be feeling deeply flattered this week.Mon, 14 Aug 2017 14:13:02 +0100{466FFFC3-54AF-41F5-9ACD-655F61FAAF33}http://rapturecity.info/wpp/marketing/digital/is-pinterest-becoming-a-search-engine/Is Pinterest becoming a search engine? - rapturecity.infoPinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.Fri, 04 Aug 2017 14:36:17 +0100{3BFCB847-6267-4391-9D58-846239DD21BD}http://rapturecity.info/wpp/marketing/digital/amazon-spark/Amazon Spark - rapturecity.infoAmazon is continuing to grow its ecosystem by launching its own version of a social media network.Fri, 21 Jul 2017 16:06:59 +0100{BCA769DB-1C37-4269-94D1-215B1352C9D7}http://rapturecity.info/wpp/marketing/digital/new-facebook-messenger-ads/New Facebook Messenger Ads - rapturecity.infoFacebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant&rsquo;s first steps to monetising what has up until now been an ad free environment.Mon, 17 Jul 2017 10:44:00 +0100{C632BEF3-D9BF-4E61-943D-8A99850A834B}http://rapturecity.info/wpp/marketing/digital/amazon-prime-day/Amazon Prime Day - rapturecity.infoPrime Day, Amazon&rsquo;s &lsquo;mega sale&rsquo;, celebrates its third anniversary this week and expands to thirteen countries around the world on July 11th.Mon, 10 Jul 2017 11:22:00 +0100{9339D86C-1889-4CE0-9080-9F2CA3B80703}http://rapturecity.info/wpp/marketing/digital/mec-at-cannes-2017/MEC @ Cannes 2017 - rapturecity.infoMEC looks past the noise to present and discuss the most talked-about topics and the very best work that came out of this year&rsquo;s Cannes Lions Festival of Creativity.Mon, 26 Jun 2017 14:25:00 +0100{AD9C50B9-84E5-4B31-BD83-6DA8A9618AB4}http://rapturecity.info/wpp/marketing/digital/speak-easy-report/Speak Easy Report - rapturecity.infoA new report titled <em>Speak Easy </em>jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it&rsquo;s faster whilst 35% use it when they are feeling lazy and can&rsquo;t be bothered to type.Mon, 26 Jun 2017 10:06:00 +0100{122B8E93-E91C-4AAA-B494-2B61C5F9786A}http://rapturecity.info/wpp/marketing/digital/amazon-buys-whole-foods-market/Amazon buys Whole Foods Market - rapturecity.infoAmazon is acquiring upscale, organic grocery chain, Whole Foods Market, for $13.7Bn. Whole Foods currently operates two retail formats (premium Whole Foods Market and lower-cost 365 by Whole Foods) with 460 stores across the United States, Canada, and the United Kingdom.Mon, 19 Jun 2017 09:13:00 +0100{D367054D-7A64-49E8-BCBA-8D846D371D07}http://rapturecity.info/wpp/marketing/digital/google-marketing-next-2017-key-product-updates/Google Marketing Next 2017: Key Product Updates - rapturecity.infoGoogle&rsquo;s annual performance marketing summit discussed key topics for marketers, including attribution (as you may have seen well publicized in the press), consumer insights/analytics, and automation.Wed, 31 May 2017 10:40:00 +0100{EEEC3149-5033-461F-A17E-333A176DCAA5}http://rapturecity.info/wpp/marketing/digital/apple-worldwide-developers-conference-2017/Apple’s Worldwide Developers Conference 2017 - rapturecity.infoApple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.<br />Thu, 25 May 2017 12:37:00 +0100{6DD5D701-6E4D-4BA9-99DB-61C64546C878}http://rapturecity.info/wpp/marketing/digital/google-io-2017/Google I/O 2017 - rapturecity.infoGoogle&rsquo;s annual developer conference &ndash; Google I/O &ndash; was held in Mountain View, CA last week. The event is known for being a spectacle of performances and giveaways and an innovation showcase built around wowing the press and investors. But this year is less flash and more bang.Thu, 25 May 2017 12:37:00 +0100{D154D33D-5041-4396-86D6-DC9D5D2410A9}http://rapturecity.info/wpp/marketing/digital/ad-tech-players-partner-for-shared-identity-matching/Ad Tech Players Partner For Shared Identity Matching - rapturecity.infoSeven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.Fri, 12 May 2017 14:00:00 +0100{79C0A79C-E68C-43D9-AEFE-744E8DB7FC24}http://rapturecity.info/wpp/marketing/digital/quarterly-earnings-round-up-q1-2017/Quarterly Earnings Round-Up Q1 2017 - rapturecity.infoThe 2017 Q1 results are in, and here is our regular round-up of the usual suspects.Fri, 05 May 2017 12:45:00 +0100{D6F48072-9DD4-440A-8864-94D5E180A07C}http://rapturecity.info/wpp/marketing/digital/amazon-policy-on-alexa-skills-and-ads/Amazon Policy on Alexa Skills and Ads - rapturecity.infoAmazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon&rsquo;s virtual assistant Alexa available on the Echo and Dot devices.Wed, 26 Apr 2017 12:13:00 +0100{E7D0AFC3-C483-4E71-94AF-7BDD26FBFD2C}http://rapturecity.info/wpp/marketing/digital/f8-facebook-developer-conference-2017/Fast Take On: F8 Facebook Developer Conference - rapturecity.infoThis week Facebook held its annual F8 Developer Conference, a must-attend event for both developers and marketers based on key product updates and initiatives historically announced. This year, the major focus was on Augmented Reality (AR) as Facebook CEO Mark Zuckerberg put a stake in the ground for Facebook &ldquo;to make the camera the first augmented reality platform,&rdquo; thus setting the tone for the content that followed. While Snapchat could legitimately claim they have already done this, Zuckerberg&rsquo;s point, though unstated, was that there are a slew of technologies (e.g. camera-based AR) that only Facebook&rsquo;s massive global scale and footprint can make mainstream.Fri, 21 Apr 2017 14:23:00 +0100{E32D7E45-F5FD-47B5-8524-14B7D625C44B}http://rapturecity.info/wpp/marketing/consumerinsights/dimension-communication-planning-in-a-disrupted-world/DIMENSION - Communication Planning in a Disrupted World - rapturecity.infoDIMENSION is a major new study exploring many of the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry&rsquo;s leaders and the consumers they are trying to reach.Wed, 19 Apr 2017 09:23:00 +0100{2E7AB78D-35F0-460A-9872-8061E3D701E5}http://rapturecity.info/wpp/marketing/digital/twitter-loses-nfl-live-streaming-to-amazon/Twitter loses NFL live streaming to Amazon - rapturecity.infoTwitter has lost out on its 2016 deal with the NFL to live stream games. Amazon announced this week it will be live streaming 10 Thursday night games in 2017, the same deal Twitter made last year.Fri, 07 Apr 2017 14:56:00 +0100{2F45125F-C710-40AD-8571-EA7FC6EE76A4}http://rapturecity.info/wpp/marketing/branding/the-new-ways-established-brands-do-battle-with-startups/The New Ways Established Brands Do Battle With Startups - rapturecity.infoCompetition is nothing new to brand marketers, but over the past five years, the competition has changed.Tue, 04 Apr 2017 15:09:00 +0100{969929AA-30DD-4228-AA69-48906CE3E72C}http://rapturecity.info/wpp/marketing/digital/coalition-for-better-ads/Coalition For Better Ads - rapturecity.infoThis week, <strong>The Coalition for Better Ads</strong> released initial Better Ads Standards for desktop and mobile web.Wed, 22 Mar 2017 10:53:00 Z{92152B88-E8CB-4E77-AFDE-DB3197A6A9DC}http://rapturecity.info/wpp/marketing/digital/google-youtube-brand-safety/Google / YouTube Brand Safety - rapturecity.infoThere have been multiple reported brand safety issues relating to advertising agencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands.Wed, 22 Mar 2017 10:53:00 Z{1724D493-2B43-450B-B891-64F0057AAF6C}http://rapturecity.info/wpp/marketing/digital/mec-at-sxsw-2017/MEC @ SXSW 2017 - rapturecity.infoThe annual SXSW Interactive Festival (SXSWi) is an exciting incubator of digital creativity featuring the best and brightest minds, technologies and emerging startups across nearly every industry from healthcare and entertainment to food and politics.<br />Wed, 15 Mar 2017 11:09:00 Z{7CAC8866-7AE5-4E95-ADDB-9B1AE1BF5DEF}http://rapturecity.info/wpp/marketing/digital/sponsored-stories-on-instagram/Sponsored Stories on Instagram - rapturecity.infoInstagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.Fri, 10 Mar 2017 14:48:00 Z{0D92A36A-7D9B-4348-A989-8836EA8D4893}http://rapturecity.info/wpp/marketing/digital/facebook-mid-roll-roll-out/Facebook Mid-Roll Roll Out - rapturecity.infoFacebook announced the expansion of mid-roll video ads beyond its own platform to &ldquo;eligible&rdquo; outside publishers (i.e., Facebook Live partners). In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content (Reuters has reported that Facebook has been considering Major League Baseball as a content partner).Thu, 02 Mar 2017 15:56:00 Z{B900B832-60D8-4603-8B73-95E967CC79C7}http://rapturecity.info/wpp/marketing/consumerinsights/ad-enhancement-not-interruption-capturing-the-moment/Ad enhancement, not interruption - rapturecity.infoPicture the scene: you&rsquo;re trying to share a video with a couple of friends to illustrate a point you&rsquo;ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you&rsquo;ve been playing before. You groan and turn the volume down, but you&rsquo;ve missed the chance to skip the ad and get bounced to your browser as the brand site loads. You switch back to YouTube but the conversation has moved on and your friends have lost interest. Advertising has ruined the moment.Thu, 23 Feb 2017 16:26:00 Z{E15713D6-4F52-460F-97A8-932C5B5C0B7C}http://rapturecity.info/wpp/marketing/digital/starbucks-social-gifting-launches-on-wechat/Starbucks Social Gifting Launches on WeChat - rapturecity.infoThis Valentine&rsquo;s Day, love and coffee joined together on WeChat as Starbucks launched &ldquo;Say It With Starbucks&rdquo; in China - the first branded social gifting experience on China&rsquo;s most popular app.Thu, 16 Feb 2017 09:35:00 Z{DF486A59-84C3-43FF-A823-591A7C997821}http://rapturecity.info/wpp/marketing/consumerinsights/how-to-create-effective-retail-activations/How to create effective retail activations - rapturecity.infoOne of the most significant impacts on the retail industry will be the use of neuroscience in all aspects of the supply chain. From online shopping to store navigation, product packaging to deliveries to the consumer - retailers are desperate to find new ways into the mind of the consumer.Tue, 14 Feb 2017 15:05:00 Z{4E7D1EFB-CF23-41B0-A5A1-3FDB1A9130B7}http://rapturecity.info/wpp/marketing/digital/search-targeting-on-pinterest/Search Targeting on Pinterest - rapturecity.infoPinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google&rsquo;s product listing ads.Thu, 09 Feb 2017 14:33:00 Z{A22746AB-B4C7-45A7-9C8E-0E83AA50E934}http://rapturecity.info/wpp/marketing/digital/fast-take-on-superbowl-51/Fast Take On: Super Bowl LI - rapturecity.infoHistory was made as the New England Patriots mounted a record-setting comeback against the Atlanta Falcons, including the first overtime in Super Bowl history. Millions tuned in not just for the game, but also for the halftime show, which saw record viewership, and of course the commercials! Brands did their best to match the level of energy that the Patriots&rsquo; Tom Brady and the team brought through a series of emotionally-driven and politically-charged messages, with the occasional interjection of humor.Tue, 07 Feb 2017 15:28:00 Z{9050B318-E314-4ACC-8E71-846D43DEC95E}http://rapturecity.info/wpp/marketing/digital/search-targeting-on-youtube-and-cloud-based-marketing/Search Targeting on YouTube & Cloud-based marketing - rapturecity.infoGoogle announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform. This update comes as part of Google&rsquo;s broader plans to deploy new cloud-based marketing solutions to deliver ads in a more relevant and useful way, as well as provide more detailed and meaningful reporting in an increasingly cross-device landscape.Fri, 27 Jan 2017 14:38:00 Z{CBB51FC6-8D91-4A30-A944-E3781A690DAD}http://rapturecity.info/wpp/marketing/digital/creating-a-digital-payments-roadmap/Creating A Digital Payments Roadmap - rapturecity.infoIt takes time for human behavior to catch up with rapid technological change. Consumers rely on engineering and design visionaries to show us the future since we ourselves can only see so far. As Henry Ford put it, &ldquo;If I had asked people what they wanted, they would have said faster horses.&rdquo;Fri, 16 Dec 2016 13:29:00 Z{C734562C-8C56-4716-9431-3CC012C245EC}http://rapturecity.info/wpp/marketing/digital/are-ads-on-snapchat-enough-of-a-spectacle/Are ads on Snapchat enough of a “Spectacle”? - rapturecity.infoIt was reported this week that Snapchat video ads are viewed for less than <a href="http://adage.com/article/digital/snapchat-video-ads-average-3-seconds-a-view/306915/">three seconds on average</a>. This obviously causes some concern that such a short viewing time would not be enough for brand&rsquo;s content to resonate with users. The report comes after Snapchat recently rebranded as Snap Inc. and took its first steps into the hardware world introducing Spectacles - sunglasses with an integrated video camera that enables users to transfer circular video directly into the Snapchat app.Tue, 06 Dec 2016 14:03:00 Z{C613CDE1-600A-47C8-9FB4-1E1211F79F50}http://rapturecity.info/wpp/marketing/digital/2017-predicting-the-increasingly-unpredictable/2017: Predicting the Increasingly Unpredictable - rapturecity.infoMaking predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can&rsquo;t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo. So without further ado, here&rsquo;s my forecast for 2017.Mon, 28 Nov 2016 10:07:00 Z{BA627035-4127-48EB-96BD-D0675E8A2DEA}http://rapturecity.info/wpp/marketing/digital/digital-to-our-core/Digital To Our Core - rapturecity.infoIt&rsquo;s a theory that has been around for almost a century: there are no more than six degrees of separation between any two people on the planet. But as the world goes online, the degrees of separation between people is shrinking. According to a Facebook study, there are only 3.57 degrees of separation between you and the 7.9 billion other people on the planet.Fri, 25 Nov 2016 11:38:00 Z{36A52525-69DD-4B61-9271-1D78F8FC2A6D}http://rapturecity.info/wpp/marketing/consumerinsights/how-to-win-the-right-friends/How to win the right friends – and influence the right people - rapturecity.infoYounger audiences are choosing very different sources of inspiration and influence &ndash; and marketing strategies need to respondThu, 17 Nov 2016 10:02:00 Z{2A4AE05A-F699-4A9E-B709-70086A1C8C8B}http://rapturecity.info/wpp/marketing/digital/the-first-12-hours-of-singles-day-2016/The First 12 Hours of Single’s Day 2016 - rapturecity.infoFor millions of Chinese consumers, last night was a sleepless night, as they stayed up past midnight for their yearly shopping mania, Single&rsquo;s Day (a.k.a &lsquo;Double 11&rsquo;). According to data released by commerce giant Alibaba, sales this year surpassed 100 million RMB (14.7 million USD) in 20 seconds. In 1 hour and 57 seconds, the number was 36.2 billion (5.3 billion USD) &ndash; the total Single&rsquo;s Day sales in 2013.Fri, 11 Nov 2016 15:11:00 Z{D1C43524-A2A1-4EBB-B2C6-D2D4C7FB3656}http://rapturecity.info/wpp/marketing/digital/windows-10-creators/Windows 10 Creators - rapturecity.infoMicrosoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017.Thu, 03 Nov 2016 09:29:00 Z