Campaign: A Call to Act

WPP company:
Burson Cohn & Wolfe New York
Client:
A Place At The Table

Overview

Hunger is an issue affecting more than 49 million Americans, including veterans and active military personnel. Burson Cohn & Wolfe partnered with A Place at the Table, a non-profit organization dedicated to ending hunger in the U.S., along with celebrated Chef Tom Colicchio to generate awareness and engage millennials on this issue ahead of an integrated marketing campaign.

Results:

  • 130m media impressions
  • Facebook Impressions: 11,289
  • Twitter Impressions: 5,976