Purpose of government communication
Respondents to The Leaders' Report identify three differing purposes for government communication functions. Some use it to protect open, political discourse and dialogue. Some use it as a tool to help deliver government policy. Some countries use government communication to support politicians and their political position.
Regardless of the purpose, the majority of respondents focus on protecting and enhancing their government's reputation. Around a third engage and consult with citizens.
While there is clarity of purpose in most government communication teams, it is harder to identify clarity around budgets and spend:
- Some countries do not define what 'communication' is, making direct comparisons on spend unhelpful
- Some government communication functions control spend, some monitor spend, and some have no control over spend. Many senior communication leaders do not have access to accurate figures on communication budgets
- Some communication spend is held within policy and programme budgets. Spending decisions may be made by policymakers rather then communicators.