In this session we will share key findings from The Leaders' report, the first global study into the future of government communications.
Spanning 40 countries, The Leaders' Report explores government and public sector communications leaders' main challenges and what they are doing to respond.
In this session, we will discuss:
- Better ways to connect with citizens and understand their needs
- The need for personalised messaging to address multiple audiences
- Building communications capability to meet new demands
Join Laura Citron, Managing Director of WPP's Government and Public Sector Practice and the Practice's EU Institutions Director Laure Van Hauwaert for a session on key findings, including top ten attributes of high performing government communication organisations and recommended actions to make communication functions more future-proof.