We have seen a dramatic change in the way people express their opinions on everything from politics to celebrities. Civil society has found a new voice, from online petitions in France opposing new employment legislation, to those in Italy against allowances for former Members of Parliament. Twitter is now the forum for clashes among political elites, mass citizen mobilisation and high-profile whistleblowing.These changes can be traced to two sources: the technological transformation of media, and the arrival of ‘Generation Y’ and ‘Generation Z’, whose attitudes to communication and behaviour patterns differ greatly from older generations.
In this session, Natalie Rastoin will provide insights for policy makers to engage authentically and effectively with young citizens. Ogilvy is one of the world’s leading communication agencies, responsible for some of the most globally recognisable brands and campaigns. Natalie will share her insights on how these brands – as well as the most effective public sector communicators – use creativity and technology to engage young people today.
This session is for anyone who needs to engage and mobilise young audiences around policies or causes.
It includes a 12.15pm sandwich lunch for a 12.30pm start. Seats are limited, please RSVP early.