Generation Z and the 8 second window

A session with Willie Pang, MediaCom

When

Tuesday 11 October 2016 - Friday 14 October 2016

Fee

$75 (GST inclusive)

Where

Wellington, Sydney, Canberra, Melbourne, Brisbane

Fee

$75 (GST inclusive)


When & Where

Tue 11 October (morning) –  Wellington
Wed 12 October (morning) – Sydney
Thu 13 October (morning) –  Canberra
Fri 14 October (morning) – Melbourne
Fri 14 October (afternoon) – Brisbane

Morning session
8:00am light breakfast for 8:30am start; wrap at 9:30am

Afternoon session
3:30-4:30pm content; 4:30-5:00pm refreshments

Overview

Generation Z (born since 1995) is coming of age. They are now prime candidates for public sector graduate recruiting, casting their first votes and becoming new users of core Government services. But the rules of effectively engaging with Generation Z have evolved from the Millennials that preceded them. For a generation who have only ever known an environment of volatility, the pervasiveness of global terrorism and the value of anonymous online referrals:  How and why are they consuming media - and different digital and social platforms specifically? What are their triggers for engagement? What are their expectations from an ongoing conversation with the public sector? And ultimately, what motivates them to take action?

At this event, we will share exclusive data on Australia and New Zealand digital media usage and what it means for government communicators – particularly those engaging audiences 21 years and younger.