Embracing AI to drive greater customer value

WPP 0718 Featured New Wunderman AI division

Embracing AI to drive greater customer value

New practice focuses on conversational technology

When Wunderman launched its new artificial intelligence division last July to help clients navigate the new technology, it became the first agency to offer custom-built AI solutions independent of an OS device.

Since then, Wunderman AI Services, based in the agency’s Seattle office, has grown to around 150 people – 100 data scientists and 50 consultants – working on designated AI projects and helping clients to be “future ready”.

Strengthened by Wunderman’s deep expertise in CRM, data and customer engagement, it helps marketers deliver machine learning, artificial intelligence-based marketing and customer service solutions.

Its focus has been “conversational technology”; using AI to create text-based or voice-activated chatbots and virtual assistants for its clients on four major platforms: Microsoft, Amazon Web Services, Google and IBM.

In partnership with Microsoft, Wunderman will be able to provide these AI solutions to clients and give them early access and insights into what Microsoft is building before it launches beta tests, as well as the ability to test ideas on concepts within its AI platform.

With many brands still looking at how they should implement AI, the Wunderman division is not only trying to find new and interesting ways to deploy AI, but how AI can solve real problems, both big and small.

March 2018

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