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Simon Bolton

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Group XP

Simon Bolton

Report by Simon Bolton
Group chief executive officer

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roup XP is a unique consulting model formed through the partnership between Brand Union, FITCH, SET and SET Live. We believe that great customer experience is the key driver of business growth. By connecting diverse perspectives and skills in our network, we bring a holistic view of experience to create transformative interactions between brands and people.

Horizontality remains a key element to the success of the Group XP offer

We partnered with Kantar Millward Brown and BrandZ to launch the Group XP Experience Index, a first-of-its-kind report that enables us to quantify the role brand experience plays in building financial growth. The results, a global ranking of the Top 30 experience brands, were launched simultaneously in London and New York in October.

Horizontality remains a key element to the success of the Group XP offer and we are now serving Adidas, JTI, Samsung, Simply Health and VW Group across at least two operating companies, a trend that we expect to grow in 2017.