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Frank-Michael Schmidt

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Commarco

Frank-Michael Schmidt

Report by Frank-Michael Schmidt
Chief executive officer

C

ommarco is the second-largest Germany-based marketing communications group. With our broad portfolio of agency brands and specialised disciplines, we are deeply rooted in the biggest European market and see ourselves as experts for Germany. Our companies work for clients such as BMW, Opel (GM/PSA), Siemens, Samsung, Unilever, Vodafone and many organisations in the public sector. We look back on 2016 as a year of numerous successful projects, new competence centres and new business wins.

Our flagship brand Scholz & Friends celebrated its 35th anniversary with its best business results since joining WPP. Its new management system, established in 2015, bore fruit by generating collaboration beyond silos and new entrepreneurial initiatives: the ‘content desk’ for real-time content marketing; the specialised employer branding unit; and the new agency brand Scholz & Friends Trademarks for retail marketing. Many new business wins rounded out a successful year, for example: RWE, Germany’s largest energy provider, with the innogy launch and IPO campaign; AirBerlin, Germany’s second-largest airline; Car2Go, the world’s largest car-sharing provider; and many others.

We are deeply rooted in the biggest European market and see ourselves as experts for Germany

gkk DialogGroup, our CRM specialist, welcomed Siemens Financial Services, innogy and Porsche as new clients and enlarged its social media business with Samsung and KIA, making it one of the top 10 social media agencies in Germany.

Our full-service web design agency deepblue networks expanded its strategic focus and launched a specialised unit for gaming and e-sports, helping to position brands as first mover in the ascendant e-sports business.

Blumberry augmented its digital portfolio and launched the world’s biggest branded content travel portal for TUI Group with its ‘Content Live Hub’ technology.

KKLD* conducted the global brand design relaunch for MINI and launched an innovative brand experience space for MINI: the A/D/O design space in Greenpoint, Brooklyn – with co-working and prototyping facilities as well as event spaces for designers, influencers and brand aficionados.

With these and many other companies and clients, Commarco will continue its innovation and growth strategy within the highly-fragmented German communications market.