Originally a small UK manufacturer of wire baskets called Wire and Plastic Products, the company was renamed simply “WPP” in 1986 as it began a new life as an advertising and marketing services group.
WPP grew rapidly over the following three decades, initially through large acquisitions and latterly through organic growth alongside smaller-scale M&A.
Today WPP is the world leader in communications services, and home to many of the industry’s most admired and successful agency networks.
The Group has been a leader not only in scale but in the modernisation of the industry – pioneering the application of data and technology to communications, the use of scale in media buying to achieve the best outcomes for clients, and the seamless integration of different marketing services to provide clients with the most effective and efficient solutions.
WPP was also the first marketing services group to publish a sustainability report (in 2002), and remains a leader in the field as a member of the FTSE4Good Index and the Dow Jones Sustainability Index.
Throughout its history WPP has valued and championed creative talent – and then applied that talent to achieve business results for clients. Which is why WPP was not only the Most Creative Group at the Cannes Lions International Festival of Creativity from 2011-2017, but also the Most Effective Group in the Effie Index from 2012-2018.